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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. Lancôme seeds longevity-focused skincare with 20th Century Studios
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Fondation Louis Vuitton to host Alexander Calder retrospective
  7. Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
  8. Subscribe now: $12 for 12 weeks
  9. 1 in 4 luxury US consumers have slashed shopping budgets over last 12 months
  10. Givenchy captures spring 2026 looks through portraiture
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