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Financial services

Banks should focus on emotion to appeal to consumers lured by non-banking financial options

May 20, 2020

Net income as percent of revenue of banks versus nonbank brands. Image courtesy of Forrester Research Net income as percent of revenue of banks versus nonbank brands. Image courtesy of Forrester Research

 

By Dianna Dilworth

While banks have a history and a heritage of trust among affluent consumers, new companies are threatening their relevance and livelihood as they disrupt the institution.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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