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Multichannel

Barneys exec: Stay ahead of curve, take risks and provide experiences

September 17, 2015

Barneys Electric Holiday window Barneys Electric Holiday window, 2012

 

By Forrest Cardamenis

NEW YORK – To maximize reach in the retail industry during holiday season, brands must find innovative ways to reach consumers and stay ahead of trends rather than merely following them, according to an executive from Barneys at the Luxury Retail Summit: Holiday Focus on Sept. 16.

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