
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"b1e401447a7132f3b632f62897dcf90f","s":"d8edb1654a1bc950"}