
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"7f5cbd909d8c5bf4b7f078f8533398c2","s":"6b609459f95fe7f2"}