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Mobile

Bloomingdale’s ignites in-store Hot event with mobile, social additions

August 28, 2012

 

By Tricia Carr

Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.

The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.

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  1. Louis Vuitton unveils Art Basel Hong Kong plans
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  4. Diane von Furstenberg named Icon in The Time 100
  5. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  6. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  7. Audemars Piguet brings AP House concept to Miami Beach
  8. SMS text messaging, world's most successful communications channel, turns 25
  9. Inviting nominations for the 2022 Luxury Daily Awards
  10. Save the date May 4: Luxury Roundtable: Midyear Review 2016
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