
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"b7f7cb4402a224699c724209532381a5","s":"e379c0aa3403abf4"}