
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"5ff5127d34e798d06340dad95f07f5ea","s":"a91902ef51743489"}