
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"4e0e0ff7912c272ae2f3c260c62df52d","s":"541c9913d0e53045"}