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Mobile

Bloomingdale’s ignites in-store Hot event with mobile, social additions

August 28, 2012

 

By Tricia Carr

Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.

The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.

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  1. Chase opens new Sapphire Lounge in Las Vegas
  2. US lowers tariff on Swiss imports to 15pc
  3. Viceroy Hotels installs next chief executive
  4. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  5. JW Marriott, Flamingo Estate roll out new wellness experiences
  6. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  7. Hilton launches loyalty program at sea with Explora Journeys
  8. Hermès, Goyard lead consigner sales in 2025: Rebag
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
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