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BMW boosts CSR via national parks initiative

August 28, 2012


BMW of North America is raising awareness for the all-new X1 by driving a vehicle to parks, beaches, forests and other recreational areas across the United States and asking consumers to fuel a $120,000 donation via Facebook.

The automaker is posting Instagram photographs from stops on the “Restore the Outdoors” cross-country drive on a Facebook application. To get nationwide consumers involved, BMW will donate $1 per “like” back to the pictured location of up to $10,000 for each stop.

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