Luxury Daily
The authority in luxury news.
Nov. 10, 2025
  1. Regulations, supply chain risks push brands toward next-gen materials: BCG
  2. Kering, Shanghai Fashion Week partner to support emerging creatives
  3. Bentley producing world-first luxury SUV
  4. Breitling focuses on femininity, revamps Premier line
  5. Worldwide-exclusive Rick Owens edit lands at Bergdorf Goodman
  6. Audemars Piguet goes global with new boutique concept
  7. Hermès opens first Nashville boutique
  8. Belmond announces Paris to Amalfi Coast train route
  9. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  10. Cross-pollination of luxury and mass-market brands will persist: Chase exec
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

BMW boosts CSR via national parks initiative

August 28, 2012

 

By Tricia Carr

BMW of North America is raising awareness for the all-new X1 by driving a vehicle to parks, beaches, forests and other recreational areas across the United States and asking consumers to fuel a $120,000 donation via Facebook.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Regulations, supply chain risks push brands toward next-gen materials: BCG
  2. Kering, Shanghai Fashion Week partner to support emerging creatives
  3. Bentley producing world-first luxury SUV
  4. Breitling focuses on femininity, revamps Premier line
  5. Worldwide-exclusive Rick Owens edit lands at Bergdorf Goodman
  6. Audemars Piguet goes global with new boutique concept
  7. Hermès opens first Nashville boutique
  8. Belmond announces Paris to Amalfi Coast train route
  9. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  10. Cross-pollination of luxury and mass-market brands will persist: Chase exec
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Kering, Shanghai Fashion Week partner to support emerging creatives
American Express rolls out experiential series at F1 Las Vegas Grand Prix

Bentley producing world-first luxury SUV
Mackage drops latest ‘Protect Your Craft’ chapter
American passport slips to historic low: Henley & Partners