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Multichannel

BMW uses humor to display financial services extended protection plan

August 11, 2011

BMW Financial Services is using video

 

By Kayla Hutzler

German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.

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  1. Moncler returns to the slopes for Grenoble campaign
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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