Luxury Daily
The authority in luxury news.
Jan. 19, 2026
  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Top luxury campaigns of 2025: LVMH, F1
  5. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  6. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Actress Demi Moore joins Kérastase as global brand ambassador
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

BMW uses humor to display financial services extended protection plan

August 11, 2011

BMW Financial Services is using video

 

By Kayla Hutzler

German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Top luxury campaigns of 2025: LVMH, F1
  5. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  6. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Actress Demi Moore joins Kérastase as global brand ambassador
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases