Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"1111d07527e32b9919e0882970fd3165","s":"a8312b587c21e4b9"}
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