Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"919311f833cebc02c82645f231d8ac37","s":"5ea2060179fb1242"}
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