Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"eeecb5667cc6b5df8536ace06dc079b2","s":"55f7075c659215f8"}
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