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Multichannel

BMW uses humor to display financial services extended protection plan

August 11, 2011

BMW Financial Services is using video

 

By Kayla Hutzler

German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Lamborghini heads to French Alps for women-led driving series
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Laura Burdese to succeed Bulgari CEO
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Dior builds five-story statement flagship in Beijing
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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