Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"f0d9d2c461f42740612462cce411ab40","s":"c5564476a829c632"}
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