Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"bb8b0a4f57cab6ccdff3436b597b61fa","s":"04c5a1f18e62f9b7"}
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