Multichannel
August 11, 2011
By Kayla Hutzler
German automaker BMW Group's financial services division is using humorous video spots in social media, print and digital ads to keep its extended vehicle protection program top-of-mind without being overly intrusive.
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","iv":"27b0149cf60a552aecd4065b667dab5a","s":"e02f19cb54dc7dae"}
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