Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"1549b91a03ef4adc527bed7cc08746a1","s":"75ef6add73c67c87"}
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