Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"aaad1e584cc5a344f523fe3644b731d2","s":"6c9bbc0ed9cbea67"}
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