Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
{"ct":"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","iv":"8e2295c6dc41d5142431f59f79362b5e","s":"0994791a0a86d4d1"}
Share your thoughts. Click here