Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
{"ct":"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","iv":"9ff334989fd073f0e3d373dd50e99e68","s":"40862130349c807b"}
Share your thoughts. Click here