Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"93ee952ff8dedca24b4e770f09b26e8e","s":"68db22c53c83d12a"}
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