Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
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","iv":"8671af835ce6ded98ac5ccb9c346c8fd","s":"f6a3d9cfe08c5f65"}
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