Marketing
June 18, 2019
Neiman Marcus offered the best customer experience among multichannel retailers. Image credit: Neiman Marcus
By Sarah Ramirez
Brands across sectors are struggling to raise their standards for innovative customer experiences and enhance their offerings and services.
{"ct":"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","iv":"6c25b94f94068bb9c7be1cb9510fbf5f","s":"c52ce34c97084c3a"}
Share your thoughts. Click here