Marketing
May 25, 2018
The European Union's May 25, 2018 General Data Protection Regulation will empower consumers to seek profiling data that retailers hold on them, thus adding layers of legal paperwork and accompanying costs to comply. Image credit: Fung Global Retail & Technology
By Danny Parisi
The European Union's General Data Protection Regulation going into effect May 25 has the potential for retailers and brands to lose significant amounts of customers' data.
{"ct":"z4YVWIXTqPF5Xau2o0eQNMl\/MTodt\/fqRM1m5AWxu5nffhjQW+jY91dYz+y0mCAVUF\/bmItve6KlrHQMIhGqXfz0iaGQGeLSxjkcb7Xm1ssJVKvwjdRA2S4uJwVfW+N5VFfZuyKyRkD9ki\/yeEli92xrqzW4fPrj9pS3jhYzK+7rAAnBJPGDaliwcDiH9Xcvxi0LD3OzP9WfDPWx5k15cPl2CoUEADJfxo2\/jl+mWHpD9yrnz35mf\/5efao5tz6I9Gocj99AR6lKBjliX2qw0ulmYfLqYCKlCGP68bw7wNvCLkGSPC1tHB4UAY5MpjhgFBRHmJSayD77QNv2IEiDHwJbVdk0rEXMFO5m+u0Us63GnDKhGJs8iFZkgpdI4Y11VnB64QhYyUO0i\/lXstNhtaM2gKfKCJ22nP4xQ7kMtkFsKIIlaoGmmbQ\/IC\/sA9Jy6Fzzyhg9x\/skiNSswxmxG4QLV39HiqSocPrNBygpfXCVSAMUgt18yuS8gU94aA31Q9rX1nMeBVQj13uXPM5aurV6Ja9BC+gIl1PralyjTMng8kiaEa8thuTy+PT9Y\/3nAfaqh7UN0QZSyt25mjK9UsLOlfy\/OARNnjeGwt32Jwnej16sizivegbCaucrvoVnYJz7Hvo1qqFEB76Y0rJYqFX07JU8Thw8kdvr8Smy67CSj7Rv6eha3ioK6hJ7AmDxEjd0qwazwrsU8RswaPxoQOTzjzv2TLc1OKF+2MjRuN4TaUS1OfwKj8OVTvFYmaAjFRky1rkVIVKck03EZTsG8IKAk83DbOntylncInru4YjJOxxxg2vy6eRihpWwHN0AdXeu2VGGUhgIX2eMgab1M8ax9TnetSCHITjvWU5f1GdP4NbdpIGDrdonIBUfRG31M1bdX3BqMryDBC+ghEa6o9un4sN5NgWIksHNCtlSb9llT32KsVnjJA1\/aYOB8qFGTpwgSUorg4lTOQQge6XtjvdfCBP15WHZJcTc\/TSuGZOH8Ns68aaFSkbdeIIQfghj7VJzAhWWar3BUW\/K\/QIa\/86LP5IzWeNOQp0QAPs3sbhFwbHlASW9QY+qv8RWMHwOFY7UZZ0t4jZ7xXd1otJ4BxSQM3PHofOCfu8BlxwaNTQv+iF1seSqYmQWY9KAha5TE2GJDHvwnKInHKdZWrkmq8JDJltPrHZaedVaqscZ3NAjg7mrcpD4hLK5DjwJXFHJ64PHVsTqy\/I2jbXyjEW8KBrfg3Z3TcGvHaCOSgdMEjvMnGzuzcrCnuZDLS0atxc9WC3zPCIL1E77s6+HeQ\/qhF5vKi09ZG1J8pGyHYmQOuSMARUYX4iHDW5wKYi9S2KLByaw+OQ6baQLmtcl16HgvEw85lxXiUzjaFlrI0F7YTwtxvTm1j\/amgli+mXOu31BZmn6Yb\/LHGFBBQyKC+0kXkooNegMEhdJmOLKT4qKrGOzISsvPP7c+9mb7UqTB7UCN5ZIHRzOUiU+p5d0nhfUwev1H67VltoS7V7tvajzZHZRdlqdcK8RXLVAUZ5Apy8uBAG0X8T4LlaNhRpZgkI7ECtFtuUWaLmHHzf4\/7xKpXhnqjRfw2uTEbhrTRtnbWU987GY\/7cQRzD47zKuaOMR8sEdmZ4b61aoxZz0EDA4aro5v7YGla5eLjKzGq\/cBhW0p+olaT\/4i8dUA9lGsvnXyaBXk9MLoT9ERnYUTSeZ6tRL3sV97GkrfnN5HmFpAjgzVtDdQboa46RGqALl9Z8pKvsslJqaxqOaZevz\/lExqZLjQRffSuRoMBzm9cxI9BK7EAzrxbpEj8MiHu\/eWK+O7spD0KgmSrFJfUHoSxvCJP7SYW\/qovpgw4rMBVmC5KBAMIXsk6X\/NGedWS8+SXdP4duYb\/PVi7yP7SkCzq2j\/3LZ+svAILjO38\/Njx0LdVKmfIhHageZush314NTJlLqaADv4hl2SzNB8uqJyLdTE4J6zJNYlddKbCFwQvs8npvRGe29J\/2ylfB8wq3uJKkI6d\/22hVAhv2u7mO\/O0uEKNNOr8VZYmQveBYXLgu29g44\/4L+aaA948XdCAjzRJDqnqHDai7mwVFPLd9zpiwt7u7jxmFj6tuoAw+\/UIAESy4EZIK2bAhwYAwaYVScwoX58p2WJD3d6ll2Ojv+Cqr\/NFcsnlFRRx+x5isP1mUUjC67fKI0MK5cDyWBm4as1UIcrCqG7GN0m5WZ7RNGtenQ0Ig0vgWxx2REtrHtte\/MkhJfTyBMN2WtFfl+dhQXx9Ilx7gMnp6rST0vhpOG25wrSLSwBbN7RR94KxLSLXpAVvmdtLeZYZdb2Sb+lwf8u6ojThpmd9J8yOxfLo\/zTt7gfG7yPrtpWS6VP4i5d07y1O1AtHItwGA+mqMnnlNgDmtTxLCkbWlRJrq\/rg7tgZK6TfMJorkruTo5qKJJuyuXJYWu6pXpa5wm2QDVTZOWWP6sUwVLcOqw53+e8+3ne+45QktAMvJ0C8XA3mFdMvUgIG7irJ5nRe38o20AYF6nPvanjb9YErGETCoQKgXyo6PHmi1QAwRO98eYyWt5\/fv3nVxsiYtA0uj5Xnm0y9TTuWbm6pzpBvxlnCzUf6jY0\/ffrjeU3IlhH9B2SZS+DwcCsKp\/cIUmMvHunJalI\/hTC6r9nWvPc285fGcpn4X3E4xiDRhJz92ZcZLZFVw23fEG1BOFdMa\/aVrG7rjVFzrgusbvb8VLsjQqbe4cgZuMRuElNNtrAiboP2Urp27\/FSUAPklYjmF1q6CCwOdueTpBzP2C2CJS60NTz6ahIMQVHe25HiZJ2uV80MgBX46Lcl0Dqrr5AZHD4M2sBiHsZJvVS0gHf8RXuJgMJl3iTUfoeyLBmvKGhB\/aCvV9HROqxLW4UmfpOwxElYZWsujxhiE8sUJGzsZp\/lm6n5I2H4xvJabLQ5tTfPyKpwmZiUDg\/7BaNr6vYQUq5yb0SuhwQJjBbxdNRjqS1UPAR5Fvem2BD8BgwCZU4DJwHramCpxhsQHqqBy2mp1xAOSJXNaeAt0WQm2EUBWCI+HEao59vfBq1CclbvH9g89wzj0x4Nf3Ngh81+AauvDWmLU7G4qIrueGfMltaHRBcwhMGK0LnADvIGvc7rMcaIRwQnY74Vr7xnhwROIo6UanIj4fJ+W4l9xEJH6BxYr9nHQR5e5PLXSa45kCl12hO+HpnHrH+FiyDWHaKy1KaG3UbkQAnLrwzUP8SC8HFwv3V7KxF3Fnp\/WjQXAtKRkrBvXxdOun4WcGqgmQkX+NW8aA15XfmPSLn\/PS4pvHdkGJoWe4VczwrlSbKoUdODJNpXZpcUtx+MCkwC9BDjrZGWoUC\/zdZUOjyx98xPAhDeaLcPTRHhBH5\/ub++uuQ8MKkgUS1w1kbp71HKvSSLPvE62Ah3Bj9Dye8dcMqqd37VU\/Unk0JaJHz3pTOS1B+eOSduxZmrEEvSrYp8gq5jHkFj+GPBk4w2j2JgoeXIJyfyHUko3EzTkJ7eyxLZQ2bhXQcXlIhHV3Ke6xHPMss4+00U7+8g4agbbR3OpS1ghqZt7vyzMDJU\/lffjSHjWUEO7gF+zgHyPHHuYdN36ObyIBH3Y0DJUUZy+FCdRydUtw+8oVm1zsrDy8zwASuPtpNXl7ynrpapfKKMKUOeio\/cTLsNUkAAydTc4928Q3Zu31PsJYq0IibOFkYPFsk6Y3BdZIjCjvOY4x11HyhN0pKvh1GGsY0uFqvJnpsWdQiZD+Wfdz5h+AUtYacloJqrxnqJ5n6GQfJdpbkzs4x5zR0SOC98NutU+9dhJ65lYeHaJNgt9m3vyVRid5AgPKYqgeCE+jVE7OqoKOpBF1ki3diBR6scd9D4ArMoqdl6X7REp1BxtwI2n1yRq\/h+aFuOVOJxAac3QTn+EjI\/2WAoJ0aBkJnCHj3ersWmYwoXWU7\/B9uGQBa\/XeeUlwPk2avurd8HDVUGrTtvMPki4\/Mohs5ZllESYxI4ZmHkfkjgcduA7oJCz7demyzY5iRZ+lk7LXTdJoB91v9EHe91dFMPFSZjTZJECzc2EIK2SdEl8x9H8AJT+K\/IVIZx9tU9QQJOcJmHwoOE\/TaEp5E4E5Uw7KPpMwyKEpsAbvYxmLZDzcGjt+suky33YMAhlxdho80yopVNSCrwCw1z71atmt888ns2KOOnRCRdqr\/Y5wm3Xl7lTkzte9lmC\/QN\/UVIVNwajyRAZQRuUzDOJgcxMz7TNOgmiK32KpuStVlgHkzS2Fwoe1nQiVDjJe6l2UWGi1Z1qCUtRPBpgmJwTDoa\/cHzODEwH5P5Fp+EwTkcz44DYBmD5rro4tAtKdGZVk+v8ILf8+yVRigaBGJS6Sa6PsDkGAVar2PyHdPL\/X9hc1XzRynd\/s4Riw33Se1vcjxOPVojOm1KPBdISidpmgv9PQvQErhmYORWGoAHlyE+660WoKZlqle8wlVt01Ug9atZvK1Uzhu2r7EgyK7CuV3HuIg6xvtSzWiiBHREB9RIs50rXP0DOvKtuOhLGdmHqYRBQ\/f4PQOp1kHq5REE1pDlCXQwdBXmnylARFjC47c+CQJMr9IX1LTj7snrfBs0aUYSRn21Nf17qDyKuIiQyfmvJCT\/ZRlu0QzZjNfMKJ5TLYkE3qFJLzI5orUQnM84YlGDBlgIuh+RdjFmYK\/w2CRrF+N\/h\/bJDW9ptr0CXAYX\/5YsO5EJH1cs\/X5ebCMkwbviCx5wW3zbnM+8EYmcedzZ9pK8GRy8HmSceJyOdN7D3EUTjFKCv1BxFKm\/QdBRIHsbQFJYl58JtrtKJNn4mSGU6++vqryaPciumYdYV\/QD9rHg\/tBcNqiepZml3F+6Z+I\/iEYcEk9iVdpq\/BM0D6x4vV7LZCM7LE5FWvb1I9VPGS4dzL0ZQdNg36yIUWA+23p+caeh19\/5jzh3Lysy1xvQMeV\/7QvQR7iFtJqXc3Y9pY7HiDtTe4UMvv24xmoF0pXNtw0aCMjnK1djb5gzSefFoVkJRKPm9lNHNYwf9HJbBWmmm3FOG356SJYB+7J4OozBX+PaMCgRELjzFFwt6rMQo+fjeoC64Wx3mx\/U2mdyIw\/rX3aAqVkzEuqVg8J2GE9eGCOUoKS8xNZJoOwP4IGAADV62t+MVuyE7n6P1AeUm3bd0ur8UXnhuLhvIuW91bTHwpgnGwF5yFdEhUa\/mn6guerXS1T9e173Tj4DOENcN5HsWaD2dcjs5hc4Z3iJ7hiph6uzLmsQE\/qtQz2f0ZT6w\/dyBCcpyk+8ReZyGFc0owXtmluAPPF5B4rxoFd8utVoct7ktbRz+64BxHC055LO+x7JF+54v\/pLQ\/hjnr5t2RdlE8L35bFukkQc4ub4DcbMpr44hL+Kpy2Z1NiaAhjDLYrBLdSIoJtcm6+w6IUuDR3lpC3bPKNknRNpc\/cYvH864NzmUFd8jEYSHzQLouJcGotmU9l2ZMADiOFLVwe0tAJt9MvApUvfrS76Ml2PFscubL95iIpy\/6nrl2qqDlsR6exCBjNfAcTtMNPN3yCOdeB1FLHzZZPKZLXwegb4Rr+T32BNT1fa\/SuLQY\/RgwAEwFvNS1xuRHU\/4Bgt8gFze\/RLlgQhEwcVGW0Z4RBCseK\/c9sVc0WbA7RyTyjmGdJQYnrtg1VQspkLTpkvDJFOJmTKfGyRdDUrV8c63ET7xwvBxSh3XhAwI5OrPErRem4Ro0pLOKbe6x0P8jlBD6C7qmZdZS+6SouYpaHpz8znU7Ckq4\/stOOCmZ8Yi6hfCzw5bmPmMm3rqE\/NrX3VnHjYLrzFswjq4+nn9vQka4wY2UDR8OB+rKHtIq84PDkegMydlMoZET2UoatxEqfyDfF+\/R4LrwMBb06ug0gWuu5H2IP6z1BbeeZ16IISXZnmfmxa\/c+tsvpPigApRVgSmXshILvG\/M2qeaGOKL6ysh308iUTVuYKo4n\/g0EprzDXgyj2J+hLjAoe0vQ1FR7qy1WhGi07eEAIhMFv5RM8uaAoxQOfxNhofMNnWpJ9Fhg2v8\/C9qZJNTAFug1AlkMMNoSE54Z84U9tb4\/RypaqVxpLkN4GAEL1wRdLumlBPjAn8zcI4TrdwzBszT18YqcvVvEIBRVKXKrDtfb9PkPejJxoTTi+qdLSX5GEuFhQtY+1s\/zmcJxfR8Bfj\/0Kre05fh7fzoLBC\/nkdvYVwWwvRl8xpyBYA\/jTst\/E+Esqn3ULU+r0nkXJu0RUFQyNat374iMeckkYbzQpua2j1Op5OiW4SZ\/YAtdHPIZJAxd7ZpjfyZfy0vz8k6MM+4s1\/hKlYfSJ8mT82nvkfkFt4KEdRVdZ4hvbfVVgM2wqYSGvyITEs9umPn+fqX1cAsDeWWv203bPiAps49Wz9GF2fb4iA3YkKSEz\/EG6oiT4hVf\/Q2PNdngySO1w7clFeeG+o6zilIyM6lWGdUV2f\/47vV\/iiPMqgJWxnUrpTYFG1RVPGw30olUXnt0eXEgGamggxuyUKITRvhFc8U38VE0CTJ67GQ8L8OGFvrBkosvcMjI3JocojoVrWMjMNvI2SOCB11njPwkgvomOzhFsFD20meeKMMHuwiLCIRlJ+Tbek811YdZnz8i0NjI4\/i3IYpwXX34pMzkt71ab9l309ec4Q+XP4WniZkVshHqvgua\/AgZa1+PtxIaqca6\/Ffk+NI4T+8dd\/oUyWgRdPeeaV6BPPQ4oG\/3hPsEfQrG53w4lzOSZv5wQUB2qxNmx21OJ7a5qsUSOgYPflZpxOzpNgVA+S87HXZ6uiHwj7rFJWwU052sQtjB5Wqzg2z4yClhUxrdzbH8VNIC4htlhzfZ4074mvAoiohxyGdAI6mtYd6ZbU4Z96gCt6QI+yE\/CVNTab6\/r+tmKnQzoEuwYHAbdF9SRJYFMFp3qp1CsjrvSjtyQGzodxXUlC+c4sR8wC4UMeE6ZBFiZhoiuU3X6NBpy1YaWHEVR8PHPqyvGBscirwNI3DFc8oee72lNAFqs0tFyLgDZzvlTmH2UVpInUKVs8uXDjNAq6e+Bpzlf3LILPjS\/M5lME1oNFnDVgAF2ODvIV0E7yjA7gPmXl+rqJNLFhX9pVFlZZJjsV9EHGgVvMy\/hGxz+1YW5MTrZJuHzBapOTHMdRTJfMl1Hd46R60nm4RzNGNSZ3mAyxY6GSSHCsbBU+zvUJWMCbsPhHb+pITQK8UuXJlRITmLmeprtY6kVaB7qXlBbCjcCWxeVFHD4W4h5Up\/Adz3WW7l+5hy7S2guLA8zwUAcnlbrt\/foeef69ypxsvCx7dORXCdEEEIbzJSCKTPKn+\/APvSa9IGM\/8UwWcaINwAoHx3W08qcFXf8UAMkzSTqtQjRLBYWAXjeTHLOE=","iv":"24b8beb2a2d6f699ca1aff2a07532976","s":"46616097d6d47e0e"}
Share your thoughts. Click here