Internet
November 9, 2012
By Tricia Carr
NEW YORK – An executive at the ad:tech New York 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.
{"ct":"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","iv":"bb22d3c2f4f8680fb4067ca673769157","s":"5371d1b879489142"}
Share your thoughts. Click here