Columns
July 11, 2018
Kelly DeRosa is director of retail strategy at IgnitionOne
{"ct":"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","iv":"dd2bd797639d7e06461df8998f9b4abd","s":"2c05140ffab5b6d5"}
Share your thoughts. Click here