Columns
July 11, 2018
Kelly DeRosa is director of retail strategy at IgnitionOne
{"ct":"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","iv":"a170484cfe093e74c2d4422e02dbed5c","s":"8ab26565f5c6a9af"}
Share your thoughts. Click here