Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"027ad9f2b7a886a9a66cdb569ab2181e","s":"7ac43575dee1735e"}
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