Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"0983e845d7e4776cc33e31e9f7df0856","s":"24530a4c66af2c04"}
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