Multichannel
February 20, 2013
By Erin Shea
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
{"ct":"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","iv":"384298ea66c2af4f4447ddc713d1d74a","s":"9695889aff935fe7"}
Share your thoughts. Click here