Multichannel
February 20, 2013
By Erin Shea
British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.
{"ct":"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","iv":"a33a406a295686c2bdbf6c35e3a1e4d3","s":"eeeb3226d7d4cfd1"}
Share your thoughts. Click here