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For mobile video success, start with concept, not length: report

July 15, 2016

While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.

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Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs

July 14, 2016

The attitudes and behaviors of millennials that befuddle brands are only more apparent in Generation Z, a study by experiential retail marketing firm Interactions reveals.

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Satisfaction rises among luxury travelers, with more opportunities visible

July 14, 2016

The Ritz-Carlton Hotel Company is the top hotel brand for guest satisfaction, according to J.D. Power’s 20th North America Hotel Guest Satisfaction Index.

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High London prices driving value-minded consumers to the country: report

July 13, 2016

Prime Central London real estate prices are falling, but buyers are still looking to the country, according to a report from The Buying Solution, Knight Frank’s independent buying consultancy.

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Shifting travel patterns represent untapped growth potential: report

July 12, 2016

Tourists account for around 30 percent of revenue from luxury good sales, according to a new study from ContactLab and Exane BNP Paribas.

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Successful celebrity-fronted campaigns contingent on brands’ social prowess

July 8, 2016

Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40 percent of agency respondents feel that celebrity-driven marketing strategies remain very effective.

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Fragmented luxury jewelry market calls for elevated digital service

July 7, 2016

The global jewelry and watch market is expected to grow steadily over the next few years, with total revenues projected to reach $410 billion by 2019, according to a new report from Fashionbi.

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40pc of consumers purchase brand for first time at travel retail point of sale

July 6, 2016

The watches and jewelry sector’s global duty-free and travel retail market is valued at $5.7 billion for 2015, according to a new report by the Tax Free World Association.

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Louis Vuitton boasts most consumer affection among luxury brands

July 5, 2016

When it comes to luxury brands, consumers show the most affection for Louis Vuitton, according to new research from NetBase.

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Checkout process, in-store still not optimized for mobile consumers: L2

July 5, 2016

As mobile’s eclipse of desktop intensifies, some brands remain stuck behind the curve, according to an L2 report.

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