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As hotel chains spend funds to open new channels for social and mobile, their Web sites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.
Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.
Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.
Luxury marketers continue to use mail because it works and because it is easier to convey luxury in tactile form.
Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile’s rapid growth.
Mobile advertising is at an adolescent stage in its development. Mature enough for its effectiveness to be incontrovertible, yet young enough that big practical kinks remain.
Ask most Americans if they prefer products made by American workers, and they readily say, “Of course!” But do they put their money where their mouth is?
We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.
Earlier this week, as I was curled up with my hubby and tablet, watching the telly, I caught a dishwasher commercial that included that obligatory question: “Why do you wash the dishes before you wash the dishes?”
Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
What many have been labeling the most insane keynote ever was actually pretty sane to me.
So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.
Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.
Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.
The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.
Searchers have been slow to fully use Apple’s Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.
Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.
Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.
