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The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.
Now that Giulio Capua has settled into his job as luxury group publisher, his vision for Meredith’s luxury group is coming to fruition.
After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.
The digital advertising boom – with a whole generation living their lives online – has made human connection a commodity.
Will virtual fashion replace fast fashion? Apart from the wider technological landscape, a complex global political and social crisis has given way to fertile ground for cultural change.
With more than 12,000 physical stores forced to close in the last decade in the United States alone, and ecommerce growing at a rate of 15 percent year-on-year over the same period, it is easy to see how the phrase “retail apocalypse” has developed such currency.
What will it mean for car manufacturers when the number of millennials buying cars outstrips that of Gen X? They are a generation that does not respond well to Jeremy Clarkson and the existing totems of motoring media.
We can now control the visual world we surround ourselves with, and it is becoming more personal.
The current status quo seems to tolerate a continuous flow of throwaway collaborations that champion novelty over substance.
The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.
With the experience market booming, the travel industry is growing at an unparalleled rate. This, in turn, has led to the re-emergence of the ultimate status symbol: luxury luggage.
Consumers’ preference for brands they know and trust poses challenges for new beauty brands to break through. And that is not all.
Your luxury brand marketing strategy should focus on engaging your client’s senses to create the feelings they seek.
Black culture’s dominance now leads a multi-racial acceptance that would be hard to imagine even 15 years ago.
Traditional luxury today fails to offer new culturally relevant expressions. It borrows symbolic and cultural codes from streetwear in a desperate effort to appear cool, current and on-trend.
We have seen a shift from artistic and abstract representation to tangible and real imagery in fashion campaigns, and with it a raw, real lens of life.
5G will mean you can create truly fluid, immersive, interactive augmented or virtual reality experiences that bring your brand story to life, or simply help the customer navigate their way around your store or product lines.
For digital sales, it is increasingly important that a cover design is equally effective as a thumbnail image.
In 2018 ecommerce sales of luxury goods – which includes apparel, beauty products, perfume, jewelry and watches, leather goods and accessories – accounted for 8 percent of the more than $280 billion global luxury market.
Fashion and luxury brands have long been used as an extension of the self. But now they have become more than just signifiers of status.
Hangzhou, CHINA – Chinese consumers are known for their love of high-end luxury goods, but like many consumers around the world, they are also looking for brand purpose in what they buy.
