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Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
The influence of the digital auction market is such that some claim that “Instagram almost de-incentivizes artists from seeking gallery representation from small or no-name galleries, as it allows artists to promote their work to targeted people free of charge.”
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
I take issue with mass marketers that have declared Apple merchandise as luxury products.
While much attention is being paid to millennials in the media, it is Generations X and Y, in their role as Globizens, who are energizing change in the world of luxury travel.
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands.
IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally.
Too many high-end brands shy away from Instagram out of fear that they cannot control their image.
With the experiential luxury sector consistently outperforming any other sector of luxury goods, luxury brands are challenged to become purveyors of self-expression and lifestyle.
The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.
“I don’t believe in this idea of luxury anymore,” famously said J.W. Anderson, the latest It Boy of luxury fashion. “That weird notion of luxury for me is like shopping in an airport.” Mr. Anderson just vocalized what many in the industry are thinking, wondering about their role and place in the world of affluents in 2015 and beyond.
Did Art Monaco in July live up to expectations this year? Art connoisseurs offer a critique on what went right and wrong.
The Balenciaga AW15 show was running late. Everyone was waiting for the girl of the moment to show up. She finally appeared, and settled herself in the front row next to Anna Wintour. This It Girl was not Beyonce. It was not Kate Moss.
Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.
