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Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
Early data shows that double opt-in has only a modest impact on accidental clicks.
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
While rankings are an important part of a search engine optimization campaign, there is a lot more to it than that.
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
Asking for opt-in is becoming the new standard, which has always been the case for iOS users. Android developers for the Canadian market will want to start thinking about how to incorporate a similar opt-in process.
According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”
Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.
The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.
Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.
In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?
When it comes to mobile optimization, the first question you may be asking, “Why am I not getting results and, more importantly, learning from the campaign?”
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.
As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.
While mobile POS represented the first wave of enterprise mobility, we are now seeing retailers focus on cross-channel, customer-focused capabilities that represent the next wave of mobility.
Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.
