Fragrance and personal care

No categories

Chanel furthers perfume email efforts with mobile ad on The Cut

May 12, 2014

Gucci looks to boost fragrance sales with Chime for Change tie-in

May 9, 2014

Dolce & Gabbana reaches fans naturally through sponsored content on The Cut

May 7, 2014

12pc of brands enable consumers to view store inventory via mobile: L2

May 5, 2014

Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile

May 2, 2014

Ferragamo examines codes with fragrance-based Tumblr page

May 2, 2014

Luxury brands refine microtargeting at CORE:

May 1, 2014

Chanel offers online customization to spur nail polish sales

April 30, 2014

Lancôme boosts consumer loyalty through rewards point system

April 29, 2014

Millennials value heritage more than Gen X’ers: study

April 29, 2014

Dolce & Gabbana expands television commercial with The Cut mobile ad

April 29, 2014

Twitter supplies Web site cards to lower cost-per-clicks

April 28, 2014

Does a repeal of Net Neutrality impact luxury ecommerce?

April 25, 2014

90pc of product-related online activity in China used to educate: BCG

April 24, 2014

Personalization means walking a fine line between helpful and intrusive

April 24, 2014

Prada dreams up imaginary flora to define target consumer traits

April 23, 2014

Barneys releases iPad-only app to create immersive digital experience

April 22, 2014

Guerlain maintains interest for fragrance with on-site reward system

April 22, 2014

Bloomingdale’s inspires selfies with blogger beauty guide

April 21, 2014

Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Dior weaves codes and trends together in digital nail polish promotion

April 17, 2014