Fragrance and personal care

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A mountain of big data, a mountain of stories

March 27, 2014

Building enduring partnerships with social influencers

March 27, 2014

Beauty marketers turn to Instagram to stoke product awareness

March 26, 2014

Dior enrolls consumers in digital beauty school to build product awareness

March 25, 2014

Chanel allows publications to debut latest Coco Mademoiselle campaign

March 24, 2014

Dolce & Gabbana tutorializes new lipstick to capitalize on range of moods

March 20, 2014

Hang w/ enhances the impact of celebrity ambassadors

March 20, 2014

Cartier examines panther motif origins via fragrance promotion

March 20, 2014

Loewe revamps existing fragrance collection with athletic twist

March 17, 2014

Young affluents provide the best growth potential: study

March 14, 2014

Karl Lagerfeld expands into fragrance realm with multichannel strategy

March 14, 2014

La Mer attracts spa lovers to Park Hyatt Paris-Vendôme’s Le Spa

March 14, 2014

Burberry affirms Instagram’s sway via campaign announcement

March 13, 2014

Guerlain introduces new foundation through beauty tutorial approach

March 11, 2014

Russia-Ukraine crisis causes ripples in luxury sector

March 6, 2014

Ferragamo teases new fragrance with social, television effort

March 6, 2014

Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go

March 5, 2014

Aerin encourages creativity to build fragrance line awareness

March 5, 2014

Fendi bottles ideal consumer via Assoluto fragrance campaign

March 4, 2014

Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion

March 3, 2014

Chanel rejuvenates Chance fragrance interest via consumer interaction

February 28, 2014