Marketing

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Ferragamo breaks RTW ecommerce digital trunk show

August 5, 2011

Audi returns to traditional advertising with Emmy sponsorship

August 4, 2011

Kenneth Cole uses multichannel fundraising to build Haiti wellness center

August 4, 2011

Gucci increases digital presence with Tumblr, updated mobile app

August 3, 2011

Jurlique relaunches ecommerce site, focusing on reviews, consultations

August 2, 2011

Content, navigation key to luxury Web site design: Pod1

August 1, 2011

Are click-to-buy videos the future of ecommerce?

July 28, 2011

Stella McCartney highlights brand, familial values with app update

July 28, 2011

Affluent consumer confidence drops 18pc in July: study

July 27, 2011

Kiehl’s drives customers to bricks-and-mortar with SMS

July 27, 2011

Bottega Veneta chooses online video to market first fragrance

July 27, 2011

What brands lose by not joining Twitter

July 26, 2011

Neiman Marcus picks Drew Barrymore for multichannel Art of Fashion push

July 25, 2011

How global brands can optimize social media outlets

July 25, 2011

Gucci amps up ecommerce with first shoppable campaign video

July 21, 2011

Moschino employs new branded channels to promote mobile efforts

July 21, 2011

Balenciaga relaunches Web site, channels Tumblr vibe

July 21, 2011

Chinese fashion market to triple in size over next 10 years: BCG

July 20, 2011

Will News Corp. scandals scare advertisers, partners from media giant?

July 20, 2011

Jimmy Choo releases newest handbag collection with insider video ad campaign

July 19, 2011

Gilt City expands reach with offerings to four new US locations

July 19, 2011