Marketing

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Customization, monetization key to mobile ROI increase: expert

July 18, 2011

Alexander Wang stops New York passers-by with outdoor video projections

July 15, 2011

Oscar de la Renta spices up the sidewalk with Fall 2011 campaign

July 15, 2011

Burberry peeks racy ads with Facebook premiere

July 14, 2011

L’Occitane overcomes language barriers through photo, social project

July 14, 2011

Chanel chooses gender ambiguity with Fall/Winter 2011 campaign

July 13, 2011

Starwood increases focus on Chinese guests with cultural comforts

July 12, 2011

Diane von Furstenberg wraps Facebook and commerce with social media-exclusive dresses

July 12, 2011

Web 3.0 can increase luxury sales through easier usability: Fashion’s Collective

July 11, 2011

Mobile email customization vital for customer engagement: expert

July 11, 2011

Why are all of the luxury consumers on Amazon.com?

July 8, 2011

Mulberry evokes English fantasy with fall/winter campaign strategy

July 8, 2011

Louis Vuitton debuts latest Core Values ad with Angelina Jolie

July 8, 2011

Saks Fifth Avenue takes stake in Asia with sixth international store

July 7, 2011

Jimmy Choo men’s collection debuts with video hook

July 6, 2011

Top 10 luxury branded magazine summer print ads

July 6, 2011

Experiential currency drives digital and social landscape: Starwood exec

July 5, 2011

Brand personality vital for success in social media: Fashion’s Collective exec

July 1, 2011

Mobile marketing equally important for luxury consumers, employees: Luxury Institute exec

June 30, 2011

Barneys’ top priority is digital marketing, social media

June 30, 2011

Amex exec: Luxury market has new, influential consumer base

June 29, 2011