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RH opens Detroit showroom
Chopard, Boss, Lancôme front AR experience from Snapchat
Vhernier enters Asia with new store concept
Hyatt names global lead for luxury brands
‘Tech is transforming every corner of our lives, drinks will be no exception’: report
The Macallan hosts exclusive residency at Rosewood Baha Mar
Dior’s ‘Lady Art’ project turns 10
Versace announces exit of Dario Vitale as creative director
Chanel unleashes ‘From Dream to Reality’
Breguet debuts ‘Expérimentale 1’
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Sports
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Mercedes strengthens sports ties through multichannel Roger Federer campaign
August 17, 2012
Ralph Lauren strengthens Olympics partnership via shareable video series
August 13, 2012
Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship
August 3, 2012
Armani pushes Emporio lifestyle via EA7 apps
August 1, 2012
Giorgio Armani builds social affinity via second Tweet Talks
July 26, 2012
Omega unleashes mobile, multichannel efforts to leverage Olympics partnership
July 24, 2012
Harrods ups in-store ante with Nike+ challenge
July 10, 2012
Lexus online US Open campaign to see 100M impressions
June 15, 2012
BMW uses golf sponsorship for vehicle push, brand visibility
June 13, 2012
Blancpain, Lamborghini target auto enthusiasts with racing app
June 13, 2012
Ferrari incorporates brand qualities of innovation, performance in golf collection
June 1, 2012
Mercedes boosts visibility via interactive PGA experience
May 24, 2012
Audi boosts sponsorship savvy via polo series
April 27, 2012
Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book
October 19, 2011
Rolex signs Tiger Woods, former face of Tag Heuer, as brand ambassador
October 11, 2011
Vail Resorts focuses on family travel with picture, social mobile app
September 7, 2011
Tag Heuer targets global audience with World Rugby sponsorship
August 25, 2011
Nisi Yachts uses Cannes International Boat Show for new line launch
August 24, 2011
Moët & Chandon takes a swing at sports, charity with US Open partnership
August 23, 2011
YCO uses iPad canvas to display luxury yacht collection
August 4, 2011
Lexus targets sporty males with Jason Day sponsorship
June 17, 2011
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