Sports

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Are brand ambassadors still relevant for luxury marketers?

August 22, 2012

Mercedes strengthens sports ties through multichannel Roger Federer campaign

August 17, 2012

Ralph Lauren strengthens Olympics partnership via shareable video series

August 13, 2012

Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship

August 3, 2012

Armani pushes Emporio lifestyle via EA7 apps

August 1, 2012

Giorgio Armani builds social affinity via second Tweet Talks

July 26, 2012

Omega unleashes mobile, multichannel efforts to leverage Olympics partnership

July 24, 2012

Harrods ups in-store ante with Nike+ challenge

July 10, 2012

Lexus online US Open campaign to see 100M impressions

June 15, 2012

BMW uses golf sponsorship for vehicle push, brand visibility

June 13, 2012

Blancpain, Lamborghini target auto enthusiasts with racing app

June 13, 2012

Ferrari incorporates brand qualities of innovation, performance in golf collection

June 1, 2012

Mercedes boosts visibility via interactive PGA experience

May 24, 2012

Audi boosts sponsorship savvy via polo series

April 27, 2012

Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book

October 19, 2011

Rolex signs Tiger Woods, former face of Tag Heuer, as brand ambassador

October 11, 2011

Vail Resorts focuses on family travel with picture, social mobile app

September 7, 2011

Tag Heuer targets global audience with World Rugby sponsorship

August 25, 2011

Nisi Yachts uses Cannes International Boat Show for new line launch

August 24, 2011

Moët & Chandon takes a swing at sports, charity with US Open partnership

August 23, 2011

YCO uses iPad canvas to display luxury yacht collection

August 4, 2011