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Packaging continues branded experience after consumers leave store

September 27, 2011

Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue

September 23, 2011

India’s irony: Mom-and-pop shops control destiny of global brands

September 23, 2011

Bottega Veneta showcases Fall/Winter collection with video, social e-catalog

September 22, 2011

Chanel, Gucci and Yves Saint Laurent – News briefs

September 22, 2011

Elite Traveler taps mobile for extended private jet content

September 21, 2011

Longines captures multicultural audience in DolceVita catalog

September 20, 2011

Ritz-Carlton goes with complete brand makeover

September 16, 2011

Growing a retailer’s Web, mobile team to increase transactions: Forrester

September 15, 2011

Marc Jacobs, Dior, Thierry Mugler and Tiffany – News briefs

September 13, 2011

Saks to host live-streaming in-store window display for Fashion’s Night Out

September 1, 2011

Gucci provides upfront pricing with interactive New York Times ads

September 1, 2011

Net-A-Porter allows physical window shopping during Fashion’s Night Out

August 31, 2011

Luxury store design critical to increase repeat shoppers

August 29, 2011

QR code placement can make or break a marketing campaign

August 29, 2011

Tiffany & Co., Prada and Max Azria – News briefs

August 29, 2011

Tag Heuer targets global audience with World Rugby sponsorship

August 25, 2011

Moët & Chandon takes a swing at sports, charity with US Open partnership

August 23, 2011

In-store mobile devices can help employees increase luxury brand CRM

August 22, 2011

High-target audience key draw for luxury branded radio ads

August 22, 2011

Kenneth Cole sparks controversial debates amongst social networks with new campaign

August 15, 2011