Food and beverage
January 23, 2024
The campaign’s visuals are a product of Spanish artist and graphic designer Alex Trochut. Image credit: The Macallan
By Zach James
Scottish whiskey maker The Macallan is marking a major milestone with new content.
{"ct":"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","iv":"54adb88cd98cae9bc9ee3f3dccb57b2a","s":"6d40cf28503917d4"}
Share your thoughts. Click here