Marketing
January 17, 2023
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès and Fendi. Image credit: Shutterstock
{"ct":"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","iv":"958f3f90e9d954ca03d7de1d916a1a82","s":"11815fecfe9f4eef"}
Share your thoughts. Click here