Marketing
January 17, 2023
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès and Fendi. Image credit: Shutterstock
{"ct":"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","iv":"59658b991bf3a033eef4d39fb7e17ed7","s":"9fed316a1f123eb3"}
Share your thoughts. Click here