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April 10, 2026
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Fragrance and personal care

Channeling ASMR, Guerlain’s new content series spotlights sensorial appeal

August 4, 2023

The French beauty brand’s “Sound of Craft” campaign shows off maison know-how with the help of a viral trend. Image credit: Guerlain The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain

 

By Emily Iris Degn

French beauty brand Guerlain is showing support for a viral trend.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Global deliveries take 15pc hit at Porsche in Q1
  10. Gigi Hadid fronts new leather goods campaign from Miu Miu
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