Fragrance and personal care
August 4, 2023
The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain
By Emily Iris Degn
French beauty brand Guerlain is showing support for a viral trend.
{"ct":"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","iv":"aec12168c60f3274be118f27b0fc7339","s":"d82a2e91e68bf1a0"}
Share your thoughts. Click here