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Dec. 24, 2025
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Fragrance and personal care

Channeling ASMR, Guerlain’s new content series spotlights sensorial appeal

August 4, 2023

The French beauty brand’s “Sound of Craft” campaign shows off maison know-how with the help of a viral trend. Image credit: Guerlain The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain

 

By Emily Iris Degn

French beauty brand Guerlain is showing support for a viral trend.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Luxury Women to Watch 2017
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Burberry bans exotic skins
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci is 2019 Luxury Marketer of the Year
  10. For high-end fashion brands, wellness is the ultimate luxury
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