Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"a2ebb180b8968b6545384cf59273031d","s":"ae0fdfbdc46ac98e"}
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