Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"7fd75619860acd7d9eb6c3fe5177ba40","s":"8c2dcea028776903"}
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