Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"67233c0ce1c164a1f8f853087656eb57","s":"d9cacfbb3630b1d3"}
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