Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"430bbb4fe1c36b281e3b089e1d588d86","s":"af8c847e3516a72e"}
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