Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"940c1d322717626fe342b5083ddfaf11","s":"aefa38228f93c17a"}
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