Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"24444e4eec74144cd8b7c388b2857e16","s":"62618371d94c6952"}
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