Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"4724b721564b5772c010dca17c43d129","s":"37a831093b6ab851"}
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