Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"f49fc367be7ae58b800bd430f30a3fcd","s":"0c93f07e3594abd0"}
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