Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"1136b6c38efeb86088c6c04317638175","s":"91cd56da86aac94d"}
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