Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
{"ct":"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","iv":"1d2960db6023fa1df4a7023fea70e2db","s":"598ab2c43f18c4ac"}
Share your thoughts. Click here