Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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kA0WvZ12JT\/gqiLyiA4gtoWPXDINN31f6\/miPLwKR25slyUDwTts9I2otN34wYC5xPLljdylDH2qcwGIQvXaKGcU8iBu3xBKG9NRIOsso+yU4RZSgYR8JeVE6ewTJqAB8\/wonMkTYuCSFQD9aUw+r+9u1YiQm3N07gJeK\/Wv9lTy7fTBT68k9HQFIDpx242iIPl0CFYei2epzpGHPleoMfhfBjl\/UJzMRH912x\/1azC+4qUlvpbiavVql4+5gldlpPTDoewRp\/oC807HbGj4wh64DAQerXca9x0uze0LUXjBy9Ha5YgHJnAYyQyovZRZxOWiAuLVup1bChVuZTq4RjmfFqTLmHqpEI1TB\/Uzkh1ymL5t55u46u4nS9NeHF5\/SSNLbI46WoEo1mn1dyMK1y30bw15q0mAhyOzZfu6ibbyJpWPbwQQCjvsiwuzfMDh0l5riWF6BxeRobeiFpOQNIbvpLqoHAlITV\/XWCBNFYDQxfZd4FIkA+hmeViBFUq1mT8oS6fH\/id03hYnvB85vwQAhqH3X2N29ZdXqdN7NLeXoLQF5+RNQ6I2Flg+k8OamORm0E1DoCOkMwU0DwAlSBwTR4H6Wu1E3PE1DwOpnpvJVTy\/wyY5qEMbPYn\/izPeKp0Ghjl2oZ7LnDqfuxdRWFn8wJTrhlUZVAF07k7cpLttZf7b+KU0WsKZV5G1SVSIeqfb9klnNFWCACUPEtF\/LuzcpXWVcHM6Dpid230HJ6arAQ8Z2bElzmFEH3vQrLHytuuMYme7Zzx9TjIyVt7KDppLGM5F5boLI9VJJIcgvGIaA+DTo2\/DXYCfDmGLDqOavBDw59lEUFTGnCgdPtqDhkcN925VGSnvHx2\/\/+DN5GGxLMOyeJzsZZnEoMLUUZLhHz04oGNTod06ltM6zucZfFWWtmUTK6gkF\/7B3zvUF33DiCein8FH3SMOx\/dz6fd0M5\/2fbpWn51rZCMtpcApzH\/Z+fXqB26ppz4aZHT\/zhQat9NKUgVQYTwAtK\/aS98uRpmgiVPFX8MIUnzIpNb4sfSbGQoCbhOgKM8a9sgyU8VGbl24k\/m76C7p5bM7cxEuryxteAhwmKn3ciYgcKnHO4y+nsDsWyjKOLqz1B6cXGlWXk580AMtlQaT8fbct\/jnKTH3UJBaqbkWKKcVZca\/l0dIbphu\/KrYROFAYTnEJhQPKyz95KcL67pFlflhNMQjLT+KZzD4e8GOssT2BzMjal9A+09aZDNh8kNAyScV0uG+NiKbio3Q8ChL6sfbO6BuS1YCxAdFlOOSLUof58gbHkK1lWBU1aDe8vqOYjDzOZxeTfyKTAFdq4BpUtvfrBvOom0nf+9U1nFxqkF7oWys+IvlOtM3NitJXY3HG09Gh1ibOb7Yhj1vwnXU0fT467nCErNZ\/z0jsKcZihW7TmDvUPW49Bt6CtTiiG3UpIMPIVB1zojUU+jRo+xHEHGNEGmi9ZzOhDKFLLjsXGyZ+BpGy2HWZuEtS5NNhwsBbPLLvJQbU4k96LPwq3jZVglmGfkRBDAIIMvqRlmSuoo21p62bN37IgbCYWCDogAOlPHQ9yuCb9eXBqkQcAT4kM4yn4bQ6J5zClreNlcLr+q18dbg6fgyeqw0+G3\/80IHbA1CntJXoZjYKoN2gXSHt0kZ0tAZzB3Wtd9dU3aN+Ovb8QvrYSwLC4YmOav4gYxqkw5iXYtcgNGXKPvAbdCkQyXC5hAjWr20a7IknDV9F+ojkfSQbHP4wYLrnot4ZhLn4gcLP3f9f0ebPexHrNrrpJnsoxGh1GUQKwV+WttzP2tvAYuStdJHFhq3KiO68N9JYxOOZqO43ddBLl5sXZHRltqnhR2EhZCmaxavHenpflPPT66Z12HC7U47VTj7UMxKARvMQ2b40wNGD1bU8rKyhoC23k2mdqkNAyh2wN3sBMVeS59Au2WoaTAKz5KDSfqKncqATzfZ5Jxa9UuOSjLOgxgJwoykzrEwUUT16DAEyiF8HYC7S5fEhfEv7Z3qUovhQRoao\/0LOBWNVzhok4c5TGT9oMXZaBN4Q9Ry74l24le+wbw2pY3rVP2L2KkxGDgUmpuOe\/KM+nGPjnztRae3ESDaKT8reIVpKCmnB7SDCzLbMTqlYdNGLjg8HK4OD49Hg0FoMxZ5O3ZTl6+O71fSwoo1AfVVOnheqSoqgQfAevk9she6HfnZiRw3wRTRlpV9pwGvst+mWp7v31sUDg7tPy8HMjLLvQ+7Wpg7qwLIYDZJmgPYDjfp3kQTGB+UC0zL3Fg5ztfHQQRBCANnrSDEEwD+m6RahiZIf0jg2L1rjJNE0\/OMB0h+ImsXfp2vmPg3FFa6SohxrtPFP++tvZNHWgCn6xAFh5xBt2M2PC9iU\/1\/q2IoukQlfwzgupOzwgUOpqQKoOogv+10pOdX0v4Kpo6cLKYO8SkBvkBLrW9OnMvCn\/J1sFIDsQqo6A\/hWqd\/w\/dOmFgWPIFUfjNW69KdaBB5l1GOOZJHAQzQHmLU7kDcwu0LNGXY9ieudBFeHhCKjXsRg6SARq9a3W\/IgULSHn9szHkl8NWwMMrziGzfLyhJiagnfls9n9QsPaDGNi50ybS7DGY+iyLjy9LTmW4xAW0yPuGmnDBBWY+p5brVnzpOnjDuf71\/27R6vjH6j9Lg4brTKMjlMkWX6ODfUBeTy5rl3\/uNq5PYw7J8QTJSnVQRiYsGhDLkFUzEGmy6BqGEerzG3u8WuNysfMgZmCMywhlX8g8hXsQPojirZZvFM6SaHtyp6z2fRUHzMuHiWG7wSTWRePuxw6jfpP+kfSGnQJPtCByrJJpGG4g6CVANTIQkzZFKq2YkPva5yGkkkEelyC6hmLaWQfU7o9baNXlX+3\/AFR9Fsj3NlPx9qyYxV2ux4tEkzrsQE2+H6EDrELWsxfLtTqNoaHe61ZvvpuiscS+Go6v+3y4mGSsMrHTSFUo7PGNF13rlG\/vK4Ld6S6b0yNoGjuT43SRMBk0Yp61ifnTISIJ6gBV1ohBg6ufGb4X71+fDtKD2gihcOGDhI1saN1mjkLPZSb2yefzIIbovxcT3GYYg3CfogP+oE7R1FpV4PEO5+p4PV4YYDxANOkNpYH9txQwfd5iMiEgUxmfccknaLdZKxM0IpH\/ITImt3JeChy4RT5DcWCcqqOAWGL11skOLDvEuQD3mp0\/ZOYytUG28PV0LCw6k8dbP0g8RxMoSWkYQP5S10+w8Ln41B2MzeKUSK0umKrTdZ0Ac9F4ieZo7VRAKTFbYsngGUIvTXnYYNo2Ru\/\/jMotXPzGc0vOLMxozeM0YMUkHXpKn9r+WEgslIxpRFCEc24A3q2NTPmjvc51MR4ztNon2tUBGgDj0XnkDwtoSQ5rx4q+9iH2Zwi59fMVInbb25oZJZzz7TLnoHTb2wkEB1XshlYTUZBkOXTWblhYRjb2FlrSLGZQwedFTlgk7Srg5YwwYFEAHrn07mF9Krd1YBICQ55qimH\/15sw\/kCKXFoHe9hWSUR+WPrCNYN2y513cvaw+OTvTuJfD9rWhrL2Obl6vIdq+1p3vGU5xb+9haYENRkHsl4LKE+2+9vRPRdLYZGs7xhMeJUrUqa+S5hCCmM6kFGl7Jlmmqd6Ki+pB9a1fqdtnZvFgPtwaKPxKy86YUn7HIZG6xtXJw1Ph2hVz1n4gMlUYgM19hzuvElwGMI80jJTdtmxbC4giVEP2e6HNJ6VGuyqWD2c6NdCRUqOmPsSgi4Y5Fce3xW3Y6VaihBS6APId4VtpzbkMTRQM6u8hIUNUiDvuufVPuxRgl+H1OKEazsAuEaAuacseuUo5hlhsEy08ALbJB7w1PwuPj9XG6L1470hIak8+zDJ\/hXSJvVKkk7feQsswhuRN0JoDGrtlByucQNEi56oCzJ5IIpNHS7NLKK8JGeiKUGKIifXPxRF8qAbx4+PHw2pdLu+lsSOc6Gkz9oVou9UpkfTFVV7zfqoVQ5yKtt0rO8j1UyXi9A2SeII8YKZmroW71ziR4iQeAIeQGPcFaFJUl1AvQGaw3x+SIDTtfjtq8fnYkFhho4q\/cSY9SlqkF\/ge7YNSVVBgREguFFX3O0gWXFO2mwrOIKM62F9P7RKRONgwUjLmIllwB4uy1bvOW0iglQ2ORo\/Y9\/m9O6K9ga\/PVqPJ4YM2qkv4wnr9tNuQs9KA31iQE3VJVijBXcLcuZp4AflD9CXrywFqhFJs+Oyp0ClqGqupInCKk+z4oeHRP+t7Uyn+3oYnBuvqCGsnWAkIFH5X8TSqpy5QJYfnvlh2e28A2B\/ksnzVlsSQ2pIi8Iu3alOe3Q7I3o\/UTaVxawiW+YL7aEQMmD1\/QP3DQBXC3da+CFNatkjomWK3km4LAltqHkhc+bHIiBx65i\/a0553rHo0FZew7MwpHq8EbCGo2spFjlOReyNNysS3GGZ+rOO1wlPpjaeXEt69IhNx\/\/emQ0f8ejWFez6CD10lHHMp7luv8dn9SKFA2J5BbkcWQwkSIiqbofwSyeKllsx6ZLUmEBhkGkhjm8u3ME5ojY\/Xfs86pK3dZNSzWHxHzFQbVL4mZhFQTrGiXViqMxOS8w+yJTB7tnLNceZesqu74pIGXWS\/iijStOCwY0cOZMyZLRlxmB+E4aDI","iv":"9b2b03358fed0c33f9d3be28cbbc86d6","s":"0d4910d18d8ff819"}
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