Luxury Daily
World’s leading luxury business publication
May 25, 2019
  1. Burberry brings Monogram collection to Saks with takeover
  2. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  5. Giorgio Armani asks brand loyalists to share legacy
  6. Contextual content strategy: Lexus’ approach to personalization
  7. Audi aims to lead sustainable premium mobility through transformation
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury online retail market to reach $41.8B by 2019: report
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Luxury Memo special reports

Children in luxury – Luxury Memo special report

March 11, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Burberry brings Monogram collection to Saks with takeover
  2. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  3. Giambattista Valli brings couture perspective to more consumers with H&M
  4. Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
  5. Giorgio Armani asks brand loyalists to share legacy
  6. Contextual content strategy: Lexus’ approach to personalization
  7. Audi aims to lead sustainable premium mobility through transformation
  8. Crystal Cruises entices bookings through brand-exclusive experiences
  9. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  10. Luxury online retail market to reach $41.8B by 2019: report
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