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Luxury Memo special reports

Children in luxury – Luxury Memo special report

October 7, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
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