Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
{"ct":"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","iv":"35e4dc502311ac0d7976f9844dc5a2fe","s":"c3349e40ce7864ee"}
Share your thoughts. Click here