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Marketing

CMOs remain optimistic about post-COVID-19 marketing budgets

July 8, 2020

CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner

 

By Dianna Dilworth

Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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