Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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4OU4Kk1Upt\/jOpiBsjj20rYTFxJWKPF9PIZ2Ow0jMIJXsTXEa80G6KUFpnNjjmoaLtowNu3Qgc9mt7DBGqcK7lMFgDZPZ3RpTacnAzayluOUL385lLlG6wXcOWpHO2m0q767JsGzFyuMrO5KldS653G4dYvCFDkoK2w0GArGDx3sPvBCDSw96jVThejm6NFyZ4whMn2Czqucppm7paMqk6PDCss1GeheTqD8qpbdAtw7BHe1dqatm+Sd7iscxBvncGh6TPmsyN1hSVkbP7gPLvbKrbKwpbkQKzqht1TCf4r49vqChqU3n7kd2AermmNhHSYPsbGyxAKme4YKWCos+1zWZZEzUPjZ8KbnBGoX9zuKwnBCksxQNRgrxYEKH\/UaNCqU4YGrE14g3XMhzJqCuSNFn5FPGr2BRBRcdlqO7eeoxSuqvBZ0Wd5Iowfn7fYDLf3P0nZLCcQxxb6QwJqbRiVKoZVL3V9oeI7cV+DqxJSS6W0GZk\/MuEPwQefeJXwD5W4p566uZ6G4pefLPwaMh0+dJt\/OinLCBT4orqMTwz6ncPW7qqeobqJKM0h48fi5RGzI7UAZzSRXybDaa9ME5JHOwuqbTHOGQi23gyaS5mOaEaVaS8M6hsWLuFb\/tSm4+ppgBdxIXGgK5f4wTmtqq9nC40JWyDFMVrtF\/fBNrV7qUfityYCBFpgCZ7\/C5DZ3CMFiXvHnXOFEk5wKZvMlQQyAmitepYPQ9\/v6EpUBY1235iCvB70yzKvGmBHcTgmq6EEuaukGeQf6AcT\/2YMOyfzLi4EHbyhGYBn\/7W5zHVrzD9MgJACQ52Av8tVX1xEjc0E+npZ0VYw92nI0YKzCIdKQkEQFSCHzZTlMkjzH4nezHtigS5cumDhmgg3Na+xORWsWMOoo6aFu9\/2SRUql55xDP0Zz7FjdYp7SZV9hrXjxPuozoadnKGXoav2XqX9ZIccqWpsupC\/j6xToHqSBQ9CVHoRxKqVZDt+\/Hnx9h42Rgx5fdEPIp3pQcFqhYOADk0\/+QKJsTdY2JMsF1IH8tCZOSayB\/EZboFNF\/P04Yl9FC0s5OfJym4DqbjvTdQRW7e27EBLzhGm2ZdJDCoEeyjo4cAn6bPOhdwPhz\/268gqjLMQZo1ozFk+T8L3BGOFJ\/6MbCitHVbwmZgDq4If8IDFXj60vzWODHlej\/nFGTknmj+3V923OzlH3bRKd5OMqGRoz7MZFYhXgY8N9GP4TDPwn44F7YJi0y0KKmZOTA\/GI6JwXgNe2W0swdoMmIzGeSWmBSAZt9Sga77s5L+ZTuS\/\/4gazyIsJxP46gSzh5hzaJ8oWCRb5B7xZDgYKXu8LOhI8UrVIQe9cAvceJ845ce2nY6WZTatpZUtbSKPzPU+onPOHWRBoGK4YmaYtV828Hy37F\/KJoT5wsuDeGc1OZCVfC5ejBVTTy+eBbFCh9C+ZXQ8H0kIoIe6fiQ7Fcq+wxAJx0god90ICk3eIyA0\/bwuMdc3TANBEarwk4BwfwfVjBaZaMA7sqX2v68\/7\/9NXva+3V6cuQF1F3kbPpVIxVQoDmG5nAT4iNHH7AdXpio3jRoml4mgGeZ8F1jtZYwCDVRNPFo7NKMrnX1s4iXm+iKe5a\/mFcFkc6P\/pFyQoKj9q+\/A+AoT0JfNmfIxdxdvY0TfslzARrWzuU52mntjw3kda3KXUh33LlDvPJMzyYkTeOSWAcxelVGhK1h3Sj+vAE9PdWQmMu3UOiuQPAM8wDNR8h4W8XZsBqytNhcpN1CrNzMk35ddhU5I\/U\/hR7izyolF63fCfU+SZuIQnV\/vbZqbRSkbYoMToDs1uNl3qmwM5akxct+KMAFu7xq+lT8LYLWWLSQyogIMF2chXAFxOnHTJiWxk2deqDEy2BpRQUl3uoLaD0dV3p5myapJQRchjBVdJwcr+dEUL2R9jNJOrWTnUiUfysjC+8FlEDJKxqXCPIcwD0ZhsRrgtXO3oxm9TLnl9+EyALsuaBZoXt0iGjdb2MtjWB66Im2NnGdO8GjdKU0CyndJk0GCX7vE0DWD7\/WheUaH+CJFitIwDAVawZC253bCtPbH1oumqNfOnyKOQvHeB1Lvh4PZvySuRUM3e3xPK1N1030HYd0LwvemEaO53lmIBwnn\/49xDdIE1fkrE0PWZaGF6TPibz3dHTQMysW5ACA\/0DrLuwABVM3bfnoMFwK6qnpeIN6zYpxdrsrF+Uge2F2KrISdEQWQwNY2dEijtZl5rD2w+MwelRiGx5hc\/KD2rfvS8wDjEJQ6XHj7BiVuV1zRCP3bruQn94KRMoQHHkjsxUr94vGVJ4NXx7JS2fKKfzpYbVHrMpAlK8BJn90dzad13g3R2OfTQGzu18W0hjTp65YmjlJGUtAR7UziwHRjJgKBnSj+8J6Ow7JEKIk7cS4qwaCEMQgdFMS1zMv8HYJhCeTcFPtKrbJ8BID4qXfa9O2IsEkp2aerwnFo3hrB3iV5QJmkgK563bgSyHeoM+7Wtk0FJrtZRPNVQUSRzeawIJSvwRKQ4fsdAffxKJoghvMHl9cfI97p6bkUdKGAOPI20ujmVfzgu8P2RGVk2VcwDCm0UAehAZubs0iUd1+CXle2xMoNzZEGg5ZXl01bibT8D4WYudhrrly\/ONpaFTXabhUxtmVzlpTFoAVGyYHlU1B0uSKXSSR1Mq3Gn+BD0UYr82ary9D23yNUQBVhT0ihSxFGQvO2zSQx5C22Ae8GhJKpkDLEd1yJ96riVoilZclTgKetOgNWQCT6HTxh2TGPa1Qfg66bD72qrNZg\/X1v9Mtc0QtxpP6GfIpO6eOWIdjuS89aTyhmunCeH8Z6qe55OZz7Lz7nPGU5MDLzWHdeqMQBDfgvJVlyKMqxpDVZHb9W0VFPQV22apdD8AnXMWJ29F0dE0vbsV80gb+kYUnAUo13mQmzkdMfM6VFOYMGv6zU\/OxUfkc24U3DCZH0Ke2NUtg7U7ruzpeJT2ILntLSEs30cSyi2KjCib0F6ZPrYkT71UAnab2O92bpqa0sxsdvOcsoyiexLNNALq6l9HOxoHoI6GWgcILAt\/V77LClpNeXRWhtPpx86TtiTGd4EvFZhPrQM3oCPHPiAQnCFkFgp10naOH456kCEtHAoWpXxuabgfgvUcQf8fEGyCGV87KpIGvGivHUq6D8kmWzrRhI6IRBzHfmfpr+NJHaCI+LG+TFoaHvqFe3DzGRC2lg2FVQ0e3os0s60WOWjWmftf8Cw2Iy4Ni9Rd8w8v5FcmWP+PVvxZtFlP\/Acp65q2fZone0RDTqhzoLgJhkf1dsUwZWkn3ODryfoHcLRkbYC6o+7QR1yLS8oFqNNNmVPNtw3S0z02cP02KDH\/0F9Pud\/dCx0jpft8C90iqCmkUDHm6TJ8AFqakWoJHOnaj\/d4hx80TSSc1jY7I8SdYpo+Q+pQ08ZkdBI9BbukGOpBy2WFPmbKbDuEL8amUCI5dQbo\/ETpowyiN0Mm2\/MkzpfedLWbgxE1w4+HkWnmQcRry\/nnPv5cxxnpx30J0Tui6L80qjuYqLB5Vg8008InDWNI+kx6NZrCkkE3+oHFzNaCn3yD9BPml6912xg6VffmbFYb+98PS3E\/MwtqCFF6aw5YVj6gXlkdHTyx9tzbgtBQoeV3N53zV1zF40YBJcRC\/erARHd3GZWpbj\/IfsE4JfQTop4uiNqaVapq68eKg4MoMQSHjLMI\/wZybMadoH31Wb38+YQt1xLb8N6CdlWkPjQ1SmBkC9JRLRsFqnanTeLJIHwu5ju\/LKCif9W8iYk9a+qYgZl\/Y5tUkbBnXDp4Vhx4HFNVgOPKdpvyoj5bndd7y2nGVcO7LWSvnyDHyqFtnZ0RftrKmiLYNZu22qMk3wCFVlE9hNWVfbF8UvcaLC9zuB+cLPvIaky3M2ayEN8IKuPHDf33lumyUFY7AsILv8PO\/hBWpZL1Vdx\/Brncka7NNbfcBTvx9+HzIukMjshflxnmC5dh7hdzN5mn7ZfmH81to6Zr3haCHV4WZ3ECEVKZk1U1+0bsM+4EA41pylFP60X\/lAeYL7ugaGZGrqGAha\/f8HCz5ASNZex2xaANBe5ReXZV4xlntcMa\/ckv40paRwajbJk\/+MDG+7TRavYReYH6zxh\/R11avY+a5zCNIJ+8Peaj5xOx9z6p3BLV1P18YBMk4Bm1XJPjabDCcX61bc2RtMIYWbRPYPjimlL7IqqlZT7QLgrJDqDx\/iszf0vSi8APCnmAFTTLWLMVRJOzpVtHRFoSLKNrdbjvBuMtCXcOOx9FP0XeMrJk2MKKy1pKaoYcQL1Z5\/h05lqwlmFVTV\/hv58MJks+g9aSbwr8vQFS+9y2WxU3T\/hvz+w4gnMYRFzNYwpfph\/vjXn2w2HzGT58S0rax7fvCcB9s+Tz\/8kCFRlcB23t8T7pilm4u+38ubdTH0ievALuxWZoYAFZUcecM+vCpHGMgewGYajf8uSczkxeGBHkjW4XYT3rXoyDPrzOHrtgHmvPCRJyXL7JTgn1WpJlPwMzZAFacp9ZRseCgILIoIWdOx38\/T6mxUklbDk5oxB64XVxsxv6NvE2TOcuAc2smdpklCQxNEZu4PEoOE2wv4wAxXZyhJd63rlXpGakvqtQh3LHwv4TWPW2q6c47IXaOjvD2m8wCTVJqr6Csed16O3m\/\/loRyAzVlsWMunKayRX7osHJ61ZcQIkp469oWpCLTXU90rFBNW5xSoIX82dZGU4cy6ksGDDAd\/yykSgW0j1LyXg8ZJirQ93dgHfCd\/cvoYc46xEM+spOOQGl8hVrZ72X5velHkMDJ0ZkYvlrOSEVoBnDPCcyb3ZSK8ynJq0fVN53bi7RmxU8xGXvqLm9s51Credx1TneugU7X7\/afDQzs5aj4qlUP7n9Zs0zqNLEMQU9LWpsusS8qM8c="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