Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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