Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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","iv":"2df3896ac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