Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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