Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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