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Feb. 8, 2026
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Marketing

CMOs remain optimistic about post-COVID-19 marketing budgets

July 8, 2020

CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner

 

By Dianna Dilworth

Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
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  9. Ralph Lauren turns to TV to spotlight Olympic fashion
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