Luxury Daily
The authority in luxury news.
March 26, 2026
  1. The Macallan brings ‘Distil Your World’ series to Paris
  2. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Waldorf Astoria restyles suites at Rome Cavalieri
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
  7. Luxury Daily launches Luxury Roundtable webinar series
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Cole Haan tackles multichannel marketing through Subway Stories campaign

March 6, 2012

 

By Rachel Lamb

High-end fashion label Cole Haan used a 360-degree marketing strategy for its spring/summer Subway Stories campaign that uses social media, banner, mail, out-of-home and mobile advertising.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. The Macallan brings ‘Distil Your World’ series to Paris
  2. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Waldorf Astoria restyles suites at Rome Cavalieri
  5. Audemars Piguet brings AP House concept to Miami Beach
  6. Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
  7. Luxury Daily launches Luxury Roundtable webinar series
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Louis Vuitton names second edition Watch Prize winner
Audemars Piguet brings AP House concept to Miami Beach
Printemps New York celebrates first anniversary with LG

Longchamp, France’s Shapers Club form artisanal connection
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
Natural Diamond Council introduces World Diamond Day