Marketing
August 19, 2022
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike
{"ct":"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","iv":"2389eedf0f94ccd3bca69fd55c9e1f8c","s":"a9bbafcd72fccfd7"}
Share your thoughts. Click here