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Dec. 14, 2025
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Luxury Memo special reports

Colors in luxury – Luxury Memo special report

June 20, 2019

Valentino highlights red for its pre-fall collection. Image credit: Valentino

 

By Sarah Ramirez

If strong branding makes a good impression, the use of color is a crucial but often overlooked component of luxury labels’ imagery.

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. Diptyque plays with the surreal in holiday tale
  3. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  4. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  5. Legendary architect Frank Gehry dies at 96
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. Pucci leans on classical luxury codes for holiday campaign
  8. Luxury Women to Watch 2017
  9. Lancome to secure spokeswoman Julia Roberts for $50M
  10. Luxury brands broaden definition of love in Valentine’s promotions
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