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Aug. 12, 2022
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Luxury Memo special reports

Colors in luxury – Luxury Memo special report

June 20, 2019

Valentino highlights red for its pre-fall collection. Image credit: Valentino

 

By Sarah Ramirez

If strong branding makes a good impression, the use of color is a crucial but often overlooked component of luxury labels’ imagery.

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  1. Miu Miu's new jewelry line cures boredom with medicinal accessories
  2. Luxury marketing struggles to extract accurate data insights: Launchmetrics
  3. Prada launches beauty platform
  4. Would Chinese shoppers buy a "Made in China" luxury bag?
  5. Fragrance improves brand awareness and revenue for fashion labels: report
  6. Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council
  7. UGC can be crucial to a brand’s bottom line: Bazaarvoice
  8. Gucci mixes futurism and fairytales in new stunning campaign
  9. Natural Diamond Council partners with online design service
  10. Burberry receives SBTi approval for emissions target
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