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Multichannel

Tourneau exec sees paradigm shift in retail

June 30, 2011

Tourneau Facebook welcome

 

By Kayla Hutzler

NEW YORK – A paradigm shift in the retail industry is forcing brands to change their marketing strategies since it is no longer enough for brands to sell their products, rather they must provide an experience for consumers. 

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Versace announces exit of Dario Vitale as creative director
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