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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

August 26, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Lamborghini deploys brand showroom in Egypt
  3. EBay presents shoppable Super Bowl weekend activations
  4. Perigold, Olivia Palermo announce design partnership
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  7. Younger, Asian consumers fueling luxury growth: Bain
  8. Deadstock denim from Nona Source dresses new Guerlain drop
  9. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  10. Watches of Switzerland Group acquires Deutsch & Deutsch
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