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Dec. 17, 2025
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Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Coty earns ‘A’ score from CDP
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Moncler returns to the slopes for Grenoble campaign
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Kering loops France’s Ardian into Fifth Avenue investment
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