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Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

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  1. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
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  4. IHG introduces Regent Spa concept
  5. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  6. Hyatt replaces board chair
  7. Bulgari signs pop star Dua Lipa as global brand ambassador
  8. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
  9. Beyond the screen: The rise of the experience economy
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