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June 15, 2025
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Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  3. Regent Seven Seas showcases largest-ever luxury suite
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. ‘New Age’ project from Selfridges plugs emerging artists
  6. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  7. How Gucci establishes long-term relationships with Chinese celebrities
  8. Holt Renfrew stacks ecommerce on growing store network
  9. Actor Leonardo DiCaprio appointed Rolex Testimonee
  10. Balenciaga channels classic Hollywood for summer campaign
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