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Strategy

Counterfeiting and IP – Luxury Memo special report

August 28, 2017

Louis Vuitton is one of the 10 most-counterfeited brands. Image credit: Louis Vuitton

 

By Sarah Jones

Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.

To read the entire article, please subscribe or
 
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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Trust and transparency: The new sustainability currency for luxury
  6. CFDA bans fur from New York Fashion Week
  7. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  8. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  9. Happy Thanksgiving!
  10. Gucci offers consumers stylish avatars in gaming collaboration
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