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Out of Home

Cultural integration needed to see success in emerging nations

October 17, 2014

Map of Fairmont properties in China Map of Fairmont properties in China

 

By Nancy Buckley

NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.

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