Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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C6y5YSWDLF03Ah2JVjTLTmBPtI4pey8DiAxh9UU68YQTWO8hBpPl8gWZfmCuWNICurdLdRQojALhPInvjy1o+efz60aM28fe8gwbtO8cQi6QK0oJT3vKG+sGNmEEdeIjN4zOj9LoRO2daSVvRPXiHf37MzS8UaiAhBL2r\/d3wLyc2bm\/dYNycIpE72+w\/ntALz0LEFulZTcmllRekCmtXRMjxDnsNFhXrWBCH4pKqTA7wcor9oTmiKkkgNe+awUE\/YS1UJRCZwCcG1m+cn1Ta+cRQVyGes923wM4qzJ4VQvpuYGqehaSjLDQdCvUrOzx62DzgvaCd+LLQuOsYhw1LNdvKnHqv\/2HOnyiOwQan9aMuvjiraN8N4TmLASSWFIiEP24xgmG1+na2UDAIhCimBSKLtWHQVdLhVoFzevsewAcpEnIAQjdyGv3TbpvM4ifJgrZ+tBC+X2BOwfwwNMNLwkR3V216UK4hCWwetVrOvQ0xh13zNenZtC4EAlMzqv4uFnQJcvcJ3W4NxXKfaZdugzthYgr0IAsYeEEtyAclhDxseO6MRC8BxCgf\/F72F3P+ba8fjEyLlmXF+6FNVYQaJvYwXKAx00RVxwF7krafpOBj0cChqx1sw8o6QOaI2ZhsIJgMyNjpvbGukD3DbZ9AUAMDxOzgBQFl0cSzBqbnPYPuiGmWmnry5q2DpGiwHy5L2185TIbMpf6bJVNy49TlPOH8jQWc05CDpgVzn\/XaDnds96Bfg94wRhiCjMTFIUVAZbBKcVK8WZISqxAFPJU6PbbdAf44lbPAztSalrEPNdhOFRxQ6WHK9yQVZW\/Vb83uTnV2HltIfK+D\/QgGByZNeXRLu3K61Wp\/zuRvG\/2dPfQ4sx8tpjifXjsGfVGtrzgqjI3euceIXkh9ECii0Pc8oiQzK04VwSI6BPTc9q9XKfdzYKb77d9UxZ4s7VemCzRlPUfzqcxPw2ZSnX4slzuna9wQjZt4zXxTTynXKHEHN3tFKixu9mkDxmTcVdDVzOR6hsZw9rt5NKuzfMFsXS6gvccJsDmgwGP+a9D40u4tJkFlBmT\/aO4ttSPu50fpCcLoNYT3\/GAbVcR5tLU1DmNQmFHd2iRlZxhaxCddxdFgsyBFlM1W88c5WFKbJSZusaMLqx1C8a7SS3fDyRabOY3SJPxFDWMU4644pG45sfdiheXhJ9r4oZH1J8aUJ\/5wPStwi9S3espx5Iithl7EnWBF3+niuYi2MY8LUKjS3g3cn6sBBdugRjanCd084NiJJPCq4z5\/ySlZ7nGqQnUeHGll0X6gVfyq8oBuZoolUQRAWG9yNIq8p\/SqdUQEXGC8JfuItmjHXv3Jy1Tt40YASTbRM6A1MML4UNLgrH0+FpYdmIpnCFWYbJzmU2WMB1XiuJhkHP0APtKCvBwVDDfefSp4UAtkaYGdVTOrWUgzo0Zu6hg1w+rHzAJAZCE1wYYJA+6gc\/3c++TZrpB9GqVewJUyNvCgswZZDb\/KgTq3eZH1BKU2pF+jahSsj1lT0XSiwIn56ixlhP+nG0wc+YsklfCVp1W5pTPadjyH6REQsUhBnMSe1Orc0VtRsaBcg09PN7WJkauRiMzCHkKF3URP7pXk3ayylZMwbaoIQpBuXBthhvegEeWFdiZGlHwivTyBtHmMiZx5\/Zz4pC6SaFaPdsUK7nCeqF8HjG+QliNH7urEtTeObAFZssYxu4nBGL3lt+A+zTRm4A\/aVl4yv3bUkTrg0hSph64u5Ay+JYGSlP4RpnTyTUnJ0slLm2VsLKcF\/4o+jCTioIDpo6CwVDo8DkWAIua33xxeUJFiIhGSBSk0e4gl1yatgg9qxUWW53T5WSRDgisCb9v3Ow1YL8SoQ1NCjn31MHYJ6TyRie4rcMVO7SEIjfZKp8iMxJp5vvci1K8yG9fVvgtAF2Im+\/ZyIBSR3yMpBcSULVy7Nj+W38kyQ50D8DWyD7jfYddlf+C5OmUiIYmVIomgjrLa9DI1FuYP7DVqJEpSmVeKbSLYsZLVtjLn3+pavZkDFiRFDe01qEBa\/USz3J7n0OwxUChUHLJS9ZIk2je0KI2qHfx8gOOTyOz1ur+pRwW1gbusi0bDxPjEHk\/K9B0n1lhgvCmGDWRdNgocgLiMzIDkJpjoUbPoIypDoM39dvJAda8KVGQ\/2DiHbTLYNlDZZ0PPC\/w9zXI7vy3cgnSQzeFrySGIOxYqsxngA0l24DSEEGMziSi4VfeWlG+M\/3b+3mfhw00DOlDbz0kb429otfAKVLyfT4jp20XvyPoihh0Z5SGWaVsiueZHFHMod8ORIOFRiEwUIVKTGm5BhFubAV0I2aQRnKz4GH4p5uXJ04ILPwAbL6OJuA30VCdRAAHV5r\/Zhdspp1mER37nFMknLEFXK6miqGzLA\/D43kwHXL+HpAO7QtDpUWuPmwz4T7uXFhotr1K32qtm7Q9OpI60Et4B+IEUjSN5nAGScVoz7yeB9n8ydCSXe+Itvq8IUITNIUNmPe+6foc\/MBF5aMR1\/49SvlHUz7fxzcN8TJnlSj8jc0Gnbkxg9x8zqY1wUnDEmaOQQ73YM3xs364aIyVy10Bn5pYQfodD9w2iI\/R6ERLz30c8ld3M6iJJk+qt\/X+wV4rcHf\/M1+6V6rnj1UH9F\/lBk0Z19s86CL0gOwYwh3BvsBse4LUDy+h7Za0CxSdOxWQNqqFt\/za3+it146\/5JQpcuTHt+21pSUwU5037xdEYHSdYS6+jNB0EHzdEjhDOuvXnLO\/Sy0DuiqpjwKg8EqQ5vqjnyFhj\/xPmyUkDHwMoUNFHZT2I5dKSIq6yTTPnKAn4EBKV8m5ImsGO\/Sd1sYgxR4aYan2qemC5mtbPuGCv+BcEnXwWl101pL\/Rr4C5MDZhXRqWDpeo0r2YOW1dgailv2pzCgnv+CP5BBe55TgwdriJU3k94HK1gTeaZUpR40vrmVDfSTHYpwp8VcOeJED7snmGd2BdXXG3fCXChUNabZOCCOAuJFkYc8vNmxPR9+36ioyW3IPiZjzrPUusr7M+tlIl4Yolu24NiPEzR+v\/vQXYnGgmGNnEeNIH2NL3uwFNGSfX\/67bzx65onY7xFwls8td1HkvK+xJqFPLfd0KZQRrt6p0XWb6lswVjX3kWVKIMQzUNu2Ewr5KREFavb8tuymk23A7jJV+O1I8PEpuqQXkHDPWIs1nxki5BrAY1I1f2Dr\/DOcPicGeILJMKXz87IioM5bGVG6TzrDsJOfjMq\/Nmg3y\/x2cRQjYgQKpqkIP5vVS2dJaMGYhU9Va9rx+3rX+teGbD7\/khHwKPWX8bYntPD2WHamqft\/5sR88qjvEJRd0fNmDBRWNL8EmjRxx2nblMmKOs2RnkVfAUDkE0LK18hM7XhDYhHYGHbIet6Dz+RryP3t2YBDw6h+j2oJaLxHR7hMSpxEttUSW+wjJfD26N9Rc1aE+Eaea8h3NJdT1rQaqCZGS5g7wn0bHnS487GOuYJlWjk7lwGf4FmGIhvMfTfal5oFeB7X5TpARB6gjK+HmDs1nYAX7m0LJiGOkQ3A7zHNmFhXVRsDzGjd7FX6nyjnPko6pGXIf+v3FXHiYFO1tZz10MrXJmskT8cY2w\/7NjL7BGR0mVoaYYxQRRMF6ApD8MogcoXRfxM\/XBeCbeOg2C1BVK+lsCiWW+fRB9DVL9rEP6p+mhaCzd1arvWGN6YHjdCf4fOFVKn2p2tI2E9PC0JhxAx\/5WiWkqna+PkZZjSnzt23i+MVgq84i9YMm\/sVGEVe4nX0IW5EI3wtTEaiz+QCEuKQP6teQtnyxXe\/EbAD3St5uLWuD5sy\/coRnTapWwJVzmqR1aP8ueiWk6dTMn2MYaQrj9GRvlQpr3Sxvd9s3UyrRduauNc8IUFckkrICIQ+\/N4a+ul72qN\/cgTezcneRGp7qqFbi\/tPweMI9kznrJINpRmaj9FMIQxGRCcGCsdBZbLsg3zJJlElIXE2UAAG0kQBClpQioXi6UOC+5U4+Pwva8YMt9+HVD2QszeLhI5gCaa6z4fnEbSAN19HzFt69tR0ieaingBrvnMsBGp+XYVu4E5SYkbyOEcHpQ+bQN7u6lEwJCCZObgXhn47JAmvC6jfrP9F\/+yDxbWv94rxAUxDtoaZU4fmB8OEuPFVWuY7u6d3HviZuZdIsVGIKR9BX8Ru\/QfqF6gk\/wIc6Z08Yv8gasvqohPY0lQSz0kyf+7EhkENiXdi\/w\/aS+JIgtHI24U7hPfJvcvuAtTh\/g08lMLcEkJuXjVqpCF4lvK0POk7c4dJgPROXJe1TpyZ3aMU4dyv9phxcg2m2EZ3qPgUG8N4sxpQ\/8LFz4HbF8dgG\/NnluWJnL+\/lsODCx\/\/eDLYeyg2f\/+BLOiRTqJRncUJNnOFNbJaOlfY8clWYVuHHW+obDPTigvTT7p2AI9ORv8fqaQXsdokZTnACjaYuxSUOJZ9GNSrGq++9Va0yXjn6VUBNjIfF8FgCpSod3YDUX4JKOTHJiSqxKr35MZ03fcu7b1WbIz1oiO4c9tcE8N5or+pRHhRZUo0w1NQsiiql47QOurHv7jVrZMBmlYAfiRP91XyNR67M+eaLBDkIS+LJmpIPo31UXF8ODD261qzW+SUGsseG4I9LdYNHJ4owoq3SeAlbflfPG\/EYWM9wLXtK7k\/5bDDpGt49jAHJGlGa7Nu4zpO2spYCiR0YOg1X7AH+N6\/ftN5\/CnC03XEDp4MdM3RjBKFMsjqXJZ14lYC\/4A7EUFy0o66u52743TzMVmtH+JORUqr6aY2J3gTizqjCAIuOY9IeLwI0f2Hx8obnzhhWMQSl2lDre4jK6xxbJ27FiDTnrZiZJXn4LB7ML31KaKViMR43+8mqfKmVdUCRgrM6E+Cn1V\/XAaMhJ06TX8pQdjdbvXLNkiwMIivN\/hP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