Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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\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