Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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