Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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