Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
{"ct":"BkrAhyoIfKHiEn3i647dhkQyVpC8zOeX2ROzL43rfMC2O3NuHHrz0uNkYWjztwX2xk\/reK8tN90JTPceh0LvdEAhiDTokKU69Mel3KV1aKJsKGl9EBxqFtjBGN7Ttuj49EZ+6avNqcbGncyeid1juDLMjB\/bwYF4aMnUxN10xYRw+OOiXSyBqe8E+\/1Mho8YpwoVDA7RlpbKBisGwhX33CiZ30+JREtgACqbdMaw36+\/v0ZZj+Cm9o5\/RFBfK9Z6UmnPwitr1bzQVd42ziKEjiltBcF1Uad7aDjk9POgokFSA6QysI6yfP3YhtONLYTSePjvi5oPo4UDeOl400iKpUt7lPcjZ0ObB6XCy6RIpro7LWSy0+kACbRI8+eRA4KDM1ncCiGe9RfzlnOnu+0cTcimExvJLiASe3X2G10bAdTpah1FeVFjnq8V8zmhhcvEc8DUaG3FDmk8ZOKMuzDF8SuCLoleKqQBOXnJuP+QmqmxH1kqj+1J86\/cvJR0fEBrJ25l5Eb79ADzYVX3OqaD+Tqr1DFRM1IrUGBR\/oBe59F6XkYYYvkU9izeC49UcpeVTE\/EvdorP\/su1RoI13SpxAj7bQwhvGR5Lzx7K2mr463EheUE+4o0ClMTKzDJ8mhz6l9X2zqp8TocwzIxfps9LdGCBy3V4LIEOiVcE3cwnrHNdoeu5SbZDZ1SrQuDwkUHbOns\/3Z\/c3D5mFpUy8IUKY+K7Hz\/aIU9Pltd7bBLsWTYy7Njx4jBQQDpOeupKE8wmbWKijLWhuvlp\/RdD7+WH7B+54BChsvCS2Gt48ggaJ0RumVuVA9tr1IVBxc3NA5OjPzbmdTL9dlWbJiCESaif1fqUJeQdZnegFQvuraOehlEpNVeNzJsPnPq3aIUcUW9TeM9oaKUhZ7frthxN9lmQ9836POrLyi9WWdNzS6A4xuyWC6ImQaJMuIk6KTHVDws9g00ui7c61EemP7yTfJDczCcTKsKYAn\/sa+MLE\/PmMBVXOsFDOb+SHNr+TuA0skAGFBwufdqvR6I6NZcAwhbBPDFtcq3mpq+nSMG7RuiSnWX0LnYfDxXAfpm4fiWDcOY201GmvI\/A2KU6Ti9uRHO7eU8ojTJpA4Vhi3EFrHAI4JBEederoaB8s3embEQTui40LfivZWuoROd\/MZwrbwHHxyR9hkUplTjEmlcIGjxN\/NPp\/o3Y46gZVjJgn6iJXmlXIOEYmzW0jOwBeeAO+\/G3bP\/Gh4KV0TUT6ODgXfVOrsppD12Qgttnzn9dl+FW2rhhmRGOwR7YuFpOEq5Oh3AmRSYyVQ7EzbueY\/CTDhYXVWRXCd9SdBmF7dOxModgvI\/giy78nfl8hEXR2B+JayON1VjxZWp+TcFhjn5NZ1+SMzf8yONjTQltPJx51ToCgYsDe9E51sEpegwKtLf3GYi7+HFbvxDOjvUqhu9kI28aTMH4onzFzFlLFeOd\/swvYW3dGBpqBl5IUXrr3L1IFiYNQlJJY3l6Be4BbjA2ICrIZIz\/Hg3OYMkRwSQv8iD\/mID+aWxSpVpGuNKV1dkh9r9BvFmuUUHQrWngGdDBmdZCRHc8fgKoqpxGdAPafhhVZmrdx3QLIJfC7HIre76gS0i4tri6kWYTM57M5F6wRLC1PBiuG\/kIdAPzJYx5WC8u4VbVJHziObOU7Ut\/7CkARTc73aO9Wx\/CWGXd0D6zjopsygJqgTe+o+ajwRt\/3UQfW4\/4Ody7TdPbeHIGrlfSIR7gufF6pVY8obUOlYR7EvHderBVFEgPr9xhfxgy4syYTMeV9ga5LFFB6sFhROtRPr8abezv9AFRPp7kNZKhcSrwiB75wMPzOAr01Dl5FHfi+da28mCovUrH0pkJCznq5L8L8CmphVvniAso77kJG0LSDQjw84ReaA8uz9mg5MYSV7Rj0YDzLi6rBkvOwZ4ort4+\/IL0pu6Ji9u1CewQ7NnkRhF2Ie47WDZixPfZXqrV3YCpxdaiT7F9wVwyXLHPIIfeiFNYutZCX0QF4GYtPHN9PsHtErZvJcNDBX1G4w2B4cUlAMA100wwfNlK3eTnEr0n8\/xltIWDzXCseyYSyrxbegVyeRG4MmzFtTzvU7Dl9Lzn2aIhu+xBPD+qWv2qg0MtX2HvozJeDkYBj3+azK7sKA2BpzIOc3uKsKDyvVSUr1EdRM7dUXKmmTyf4k50bBg8vaPJhKJOUWj1fvvs+f6fbsjQFIzUIqKTUzHzELoU7PgfQGkZI26IvKx2IqyJ6XCyL3LUlN+eJA01hd\/KT1OBEIhw+y2Kq9u343QcKber9EoZPTvw2lAb9HgqHeK0dn7dI8UeIOR3tAfq2+ppymhu9Faak51qZRztaxSHmzu515SEYu\/sUTF54ifKL+pZu5pX+ktWDi84LhMPjkXvGmtK7fu9sTDFOpf5+bFaXGRYFnrBZFwdxQ7ZeBJrWTT1gE0ErCL1bukTq5HxFagUle30vvVvAGE6Rr3OWXdisg29dyHr\/twQnl\/gJe65Tf0k4OdLW5X94dgwADvvtzIKpglbx3J+4+64Hv8AwrVPc9qqHlSd7oDfahZlVUk30zeutwAT+0xZYwCHWAfrlgrtBq\/+Y85d9L4n8NuQvgGBZl0R1njAEQMRyg2tJMGb9wYoXsk2kw7h8OUCNe3S4VvlRWakA1M\/e7AbwUgEEzVZ7+edaySXnvLnGuGF5sg7o2pC7gg1HqOJ+A4Sx7ALnPRrvtbGqhlfAs6YdCllb6eoUsUGCVHJHU+2ZZ7xmkZUJySwyMbQaCODEmgFN1wotOkIScdNr9fSLbWFA9W1AjVMVJkk7zsDjjQE1B1yjD1aN49TZRt8iHbV3B07N4d6edhOVIZpnvo7bZb1\/KdZdRdP5NkUIk6qv\/+HsaAWiDiZpaCsIHKFk8wjxMd1Qdo1oj4nOxwEyMlDku4pWdeOQ\/\/roClUIOBc9qFyA8AD62fcRZEcqg1WiI3VBccXPGGQ\/yYhBFJR9p0PLTcMbsQtwCfNmBgD08aOqxmm2y8mMwv\/VLcvE6fOnCfX0G1jBU1Z2RieiGTgKfaJ9vf6SDlrUh3DDU9D\/gn5Get\/Vx\/E4zJP\/D3KZyOyoOtGXjpiZ1V3e5dHtBtZFDgYofqErKAQ7MRQ4Uc3D0nqELS7Ut8PP2PuEs1oDZ2DlWCphaVc\/7bpG6PhwY8GmdAjIEkCEF4WFWhY0Zy1ZlnI4GrTPkoNgXfqueG3sTD34uROu9Yti2jRdzQ6I\/K7ntLMw0pKehrv\/PBkQ2W+PfkF7Xn8pI4QaIIyC+aYXWcqkC5Y+I617TD\/X7eCfO40tV7QU+SUemAG05gYSlYOdysRTgmEmWG8e5dGFAxgOUVvVtz6294ZI4vOQFhb4pWK6LUcabeaWsok0rLOusq7eWLabKBqXG4hDmBQYa3VoYDX9BghbiY8HQ+KuEjszgOS4igMR7+ufi\/c9roeu46\/6J6gLBsuldP\/f4TdJazqrxdk3WCZJvWSQJpsEOIevpMHBWDqqqcxaACo3RP6n5NeEUnLzvgFXD5y\/gSmpnD7sYx0CWc\/OC9XLEJwLL\/S\/J3qRLOblkSTB3knRbxCeTdaM85z8gkA2\/LmHa8tpd3nL0aX7GtRNY9Yw35tW6jlzqj4JAwUV2nCy1jqJ5fQ5AxQujp+c2SRABxenuLm8xF\/b0F1DH8vZN7mfG5vKEDXQ\/qQf\/1PUxPhC0KYphK44uSlR3RoxBKr5VwyXdgBpEnZ1Qi7HXhblQTg377zL8ZX8M2PrOs7apeh8qETMAzHWwbpmOB3IgMmQjpAWUac2fn74ERdLAQPq7ZlSoItukY2kzTdNgTqvP7xuwwXnKM9nXoFOmRm79BlZTlxU9bO\/4lWDctxwpXqwjTk7yMZSuDG+YS5zDXfRCRAnONlHdF20EbDc3qnry+PpcD+j6Gak0VaIOBKWXji041qew8ENAOhvssr9tiCw6fwR2j4X4aU6vJsnb034G23apXPHR1xvTFkJ4u1Sg6l6YER3p06MpPucdNKrc\/50FYbqQjSAcwfa0wtcWEeAWc+EwwbHQi6OPsPguI1w+VpN1qkcZTkf2lUox3gy6o1+4T+88e\/FB9h\/2LCanCqq5KBqpyJqH6zpD5UyUIdPVWvPbEPWNDnBVWDJAOwBJ1HPaUFwKAv\/KHffqCv8MdvgLh1VWHxYIf2CMSHfPkmkPnIHaDAU4roSeeHfF+9HFNGzU0XVfSjBbdpIlv0ur+HQyAKhaWD8HWiHIoa85SsuDAhupz\/Qk60M9VGMeZaRCpEPL\/grLH2zUKK6c1CZ4Voz3HaG0Hkuvkg20XXOFht+sB1dXxBE71zDCdNllXMKhhNxu+u6aDNyX7rwOW9En\/9s7AhI1fPR8PXpSOu77tbbLZec4OhQX4rjcyRFhENKKFIDLHaOa5VMjD9ZltdLIj4Do0WinD0DODfmzrnRXtUHqdXKG3GIEWqLhsvRW02Tq490EiGKxTFq3LXED3D3bfXgHpg4yncAs38x9+2cY8fosE6YuxHWW9TD5K8hf6KbAEuHxNaV0+6TqmN4mzTJOUDWrd6ftbbMsHKIp80DMBlitixbowP\/5IuDsJy++7HBX7Jv0ZQX1jeTwZZkHu9g9cNFJfCFmRx\/LsjjIBNyCLkaCloiiaTN4Gf7BkcxcMcx0pUcDnsQrenSx3t670Sn+9gMf5y0HPYJiS9ZFHl7c8qOUycihbheJmWmm1lrgM5BygJqfWP5hazG\/iLlvyBVYUH41x+nw8Lli5NLYj4ST82nFmwTMfLhL\/Ea5Jwd5PTZ2xJ9Fv9PYbqgxbI\/3HUexWKCfmZUD0\/0VMbwXRkfOK6\/pKHU63TiQqiqhGLuo7KUC1dtC2cL34c\/Xt89u0poytWffIgukR3SGYfjH+Buv0GSckMLPPuSQJatrDqVIGvOx8QXLAoRf4K1WLNjJMC25ynpUkQChnDJiaKJ35f6cB+T1VKKymBHhtnZYkIkfv+LDOE9lmgRkVJ9QGrIaqsNPVGB9nC5o1LPv2dEOVkY4SM6J55nlETo\/3z5Fi4ACrDjcUR6yHx+krQhPIhypqAfEJFZJqxQKyqX5neo7fG93FTtcRjmttcHpJg8eMRVTtJhcQE7SFbj9Kdz09EKRzsx1TUhT8jVoJGH6eYqWqgZveWYMoiEw6cSZrYo9m1vf5s20gWP1Up+BgK7lvnJnsKAuE51BLopLmvvsKiy+Xt0gW8rpziu44tnxe8lta\/zg4ccbDhlBPZ0rtilG3Hi97dGVMyAT53nE\/V4nyGoo85s4yfh0Mu\/XzsrTKAh9Qt4M4GZLffgzqX\/SdW25cwoPsC8vlTb3FBQdYohXQEFoqenftQSA\/JGdHbRPQXEcAHnSvyCmRcOlMW4QMmCxn2DP8nymCYY\/ZOXMJ64I7p5RAZRzl44U+GbDuqsGy3XDtyudUc53uDgAErSHepfESwxh1EKEtdciwo1Z6le3tvp9ANoXDizWDv209pH8Mu74Hh4DqLks89EyMvGwfFkCbdNP5YOanpIifi+DzTw4Rm8IZ3d91SEj9WAlz1unC7fv41ZJlnbb5luSlaaayll7AoCbxYBQBFphybKm6IBc3ldayzRRs9dJ6wYh7PvbO+1hMOmoZFcUxcY9qp5KCTdNFldIhpiIlNMnAehkQUY+0T2\/AoGditf3U0NPEOwNQ+Vva1B\/0vsOqyYTwT9at6eRBsavenLzC2KhihEDAOGsVeQgk4Lnykj3O+9lSC53\/Pxqpa9vnsml2kDp5NXNtlG51friJo26y+4C6taWRf3jZD37SRUT9K9RS5+nbFGXvpk6XpkxdNyMjMZLNw1Hm9yWN9tH6GTqg5qwnq11KY57n3KoXPHuVzuS2g6uROiRKtCb+FW1mV8d5bcMXJ8lOkZunIeVZzI6OUnurHQLHIWid93DVXqSv41bzDo5KLwMI8KZ\/ATbpylC6XbfKtVpXbjfOPY1t8Xd1dVUQHyzTiK32vh8jD7F07TcubNoXSboJzUgWmumLMvAZ4Bz40KpsL\/DbCU\/UXNXsA\/bQIV8FOBcdlVjm27yDTNQIz5MB6GqswHKjqKvTFsy6I+B6y28ks\/gWJLStcf+zVcsbfjIMcby5q0PpGp3namuWUiYuHxQ\/sXTMdw4aVYNsCSaafLLg+YWWrkrDqn8PYi00nl\/JQnChaKxdbG8ldmPrHdXnlspda8hfKkB+jqDunztsUQo3SElO+Q7CEG\/UeHBYrQ7UbsM9l8WzsCsX0aOtu+hVbkL+y7gMa3ZyWAQ0nC+cjSKPxdMTst7fDNmdBaJ4uiikzckYe4n+p3wigQSu3Zxq2WTuwXoFLjHfNB9RdPV\/pVwHK+G23\/m5zA1N68JcWQFRSCyfZze174mgS91gqUSL7rJX446ZoLwixMKqLAMYff7cYe\/Ox62Q8iXEsmh0NogMp5ff8QiouxNqnQ6vv0WwyhY4waZZUcUgsrzRz8atMd7lYm30d\/IjskcY+tPr2rYK+IDe4i\/PiDdYowuRw1bSOCvALfnzJrLatgR4IVXQKuJkwMvRaqD6WnhviNqKHg3lAQB5e8QW5LhmkmTKorA0g5WwVFxSU1Z1zSbgevk8Sx0mPHBlyTs3Kn3a9Xd\/rDYAmUNXan2oNOFA586PUy5qd808gWGvALrPa2OgcTCUDWnARa4PPguZR4qhU7w0mFHDN41IMPAeqAJfRPpH0GgstPqZwjCLis+4foN+lkO0Dcutns4dfhz3H9ZiRaHyPLFID1AxYrHSxq00\/0D2JT6TcOxtblEzIheMgi3O4k9UAqd6dX7HltrVjg43zd70ULp5qV0BYeHzSx0HkFmX1MRICrM1ecxmOYP3N3cPqSvQP+eXWI5InMRIkqGSHG3i\/MRqZVuWwGfbn+KpWCO1v5mR0\/oKIM0pk+g2Nc3FeldxQjTZfmQzjpEC5aaeEj8TrNCszzwAZUdrCjufQLdnyI1mlYVKeLKdLw\/bjeVhsv6\/BvhoCHjKPPExDDIzAb21vkSDixA+U8kKtpnee0Y\/v3zeLk5N1WQRiP6hJySNmR08AM+lJx9\/TOj9qrrDZN7NxSEg08K+SfxQztnhqHJ328c9x+NpXK0pY\/S0TSBqgxSADfMM2qtZaXl9KAJZUp5doV+lL87StlllgEWoxIYp9pFuh55d89h2iWbwVRH9nd7vgeEShS9ivGHAgeMz6Z15yg7Ns9hfUFIk4e6XeyXodCw3r2ysMn5DcJSKmoztErVFaRcxvogoDN5\/rcb55kBMn438e7uyAj4+t\/2najoxkNwgyFVKwLJ1bZjQhfK8AHu7n8OmVUYaTDIWNTCC2VZC7PD50\/IeYo5xURR3L5Em2uIknEpTS9PEKhOMXhezBckIy8TBZVENTocKCK6W5g9kvwsT1Qf0pHPHkvzRO70hqv+X9NTxJWumFzhQyNSO8pBSAVigm+fApycqH\/JdYrPMvrmczmv8aJETSa4j1dSxB7O4ZlPQlQHfOUrtfuQoWhsALp7tFqL0roWci+UYjb+6uDEefcZz5BRlzXX2WCnxMn6dqRHG6aiM\/v9XdvI5+A5X7moTKP8c7y\/712Qq6QPsPoGl5YyiVFXRbJVsXOLZYfEUMgcD2JZX9BQ2l9dQb3qdJzDnFpQSwS5\/yPh2RaU2zxQx55yhqAiKNu\/4bYvawWFfYEfS4iOJ6g3o7mcgp6xQEYKGs0ALh08rSxWzXtfkXebYcrIJw6uLXSAkXCe3m9qOga8b1WmcAeggfZUprwqYtdwTMinvunye+7hRIvCYBQorVS26ShCS7dnFpxy5rm\/VBq2Bjw7KegIam4rfbdPwDSWPAQv1tx\/7kFNDNRX1chfUbGyGqTgIz9Ni2fGrtit4c350DWOtTznH78SY+nPslX5tfINK0yTUxUb6WQaNR61gW+uKHuHvF0UWnwuEpVoH24cmrgCK4Ndp4Sh9Qcu3cxcYWUY2\/4JVOn+gTQ1tY\/mtkfHELnNRxv85KK1EnoGhTnKm6TnpmaUHEY3+Sy+4YA1UStLqAQxsNDF9F77vlsTQxeZZaSkh7tmi4iK3ZxgCmpnV+utKFmStdPnDPzAAYJbsrNHg+fMCrtiDI+kGDZ4nx94Z2pTr4wGXBvA1jiLmTZqNa2EjMkvQil4dNxctaBtKzHVSzHrwebVOONyfeAuT6FcEEUbxE5OWhSJKa9yCpOpxGOJBM74s3Nq2FqVmjsnn0sdXEK0JTVtQvEWJEYHY2fS7P0JseNOsEnBW7MsA4kTZMIw4dUEUJzBfQD0U6dTvXk5uB1RjKCtcytyK72XBMDDMIhsIoORqxEa6Uw\/34TwBZZR7qoGqy5Z1lIJJtUtQ8gGtEKNXNZGeoJFyAHtG7kcM\/Ika0ObAHmybOqesU1OJ\/2Op4jo+DVK+zJhkoOgvBXt9QxLrToQBucXUf1Z++4RHNNc1mRWU0sYsfwVwoO1\/6kRG5\/SfLqHgi4HA7yqwO59mfVGyFRJ1ENe2wRo3ShDnQgGcla6NBHy9bjXUfibEb8zYlWAJ0T\/CVDFdLPdHi0yJ4wnDCIiOXCKiKyHrBFVOkI9YvRSMtZvi6kf5JOfU0R8Kh1bolpVDNxyl7+S1a4IYYjHWfRQW4xl68OBAk4Quv0cRT5g3N0Xvv6avfAzEJUJXMt3vdJEgxixgTnANsolVa6WHGZVULWBdSC+Lr3dYm0MaS\/QR99OSgtiRSu82XD+\/n+aE9uxGRY0RABHQzJ2wUlg1ZY2YBr\/IV08l+ttizEPrGdiV0joSF\/FjvH+k2nkfJxCbcZChtdAClqaZsG67cAVTxxFRMNaQRX8slbIsX+JSpMrZsKdnw3KsiTQ24fPeoJygqi4LrY288r+\/XDDDfKVkuM1roix9zQPeUEzT5W742efOkxpLuBigjFvRXddAYFXX1dn71VjjNDLkAOZQGDUlp0qGlWlwVIJexgJLBDnD\/pB3IPvx3w4JuZ7DjgYDh0C8+9PARnLG3Yv7nbyS4QIQk4Soc9X77Y5x8l8kIeETKzRKsQcKFHo2MVIJAUbuwWEaqfZOeAB5paO3Xo2ItiiC3S4xjKGsYAtvC35O4NyY3bIPHdloJQAbCAmSrVCit5WXxcWn0J4lGMc8ZHALqRzm\/pr4QnfMLT\/FeBehjotbLeiDaHLhkxIl1r2QO2at7SAbp3NHhBQZtmb\/t76bIlm7HzQC6vnCWMsb4bwudExCme79cpW9NVhop6K3\/hCHTawzapYfOauR27nf7sgYQOazf+b+l9+I21bEJnQj61Cqdf8RBo+ZZnNvfKY3QgjBi30UvXTBNLZpI+g2dmbGC8UljyH\/UdCdvCmuPQm55FB+fJRHiXHWovvyUWR0wdAAryn2Oxr0wtDWbUl8H40sS+zAIQuXCRnKSI9SMy9DW9DdNoaVvC6I+gERS+iVtG0PSOF79ifrat+YdZjnaAK5\/UQPZIxCViLZX2tC+ygKFpxGBinTcmaBWZpiWSRWyIyW6KCasrMKUzWs5kRz\/Ii5Lzk8Tj4NwgwfglmrazIgw5GxNHzPfYIja4TOoAlHixZGqu3CpGYgl+\/WcTyJ9I5PDqN44AiX8pY0\/CUyyrfH8Y\/hBtDtTDNo8bU88K5bBUCdg7YM072Cn+V1I86zk46tbN\/4IZ\/cwPaoD8qqRmDQgZo9ObR5seN4XoXzQLZPO90VqE2JByRphfH+eWI5zl0POGMn17XIEu6GoYCFlf2LzUL7Y0ch9AKJGVy6kyG0hvRolDIhETjn1RHJBh91D5bAfsD8sF4KU9VAdRd4Its7BgdEeob0GnGZNJ4fXH8YusvIiHUn7VjlSw1aMVj9rSY3AVnAwK8NWZPFXQqMRIP5JP0N3i9+lzhZDXc9zOjscCxURwgYofL+mSnuqKJTZXuYvz\/TVhazghgaTE4pdwDJS5OmyogNbA==","iv":"95765c43bdba19bb6429696d19ba5680","s":"bc3e6bfd00ed98c2"}
Share your thoughts. Click here