Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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