Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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