Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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