Travel and hospitality
September 30, 2019
The Pierre is one of New York's most iconic hotels. Image credit: The Pierre
By Sarah Ramirez
NEW YORK – A client’s experience can be defined within the first 30 seconds of interaction with a brand, making first impressions pivotal.
{"ct":"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","iv":"207dfd3d7d077f3ce483f1531b2226e0","s":"865e6305648dcc73"}
Share your thoughts. Click here