Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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ML1TRqrWnnLeJl1O20yieomJ5xHAEP8c53VjQ4HPx9c\/uiq+QyxCpCyeQc8soGPITw\/dtTRxG7mV2JLnEevxIEhah0Tv1h5dDUWwPIwo43jxY3PD+bCYliBAl\/bq2jd7Mu\/BaPlM+qXJg\/\/tTrdqdIRApnqEieFS2BRarDS8h6i4wVLSprnnskVyWOAg7WrFo8XKP\/R7IxtEoTypLQgNwRSB3f2fG2edhRFl6UMnWDKTWH4Ag9lEKnk\/DnF5YaTh6AZ8nchRWkUtTak\/h84Rf3CgEVrHxb\/HTCbqJnpQaNLTAqEEb4WRKMZegdA3Qae9BYrE7v2NmodKYoC2yU6IZno9HwQ+HaYNi57YpBje4aI24LDRkioEeZ+2C0Vn4EjpZ0GNkzK27CL4HuzA6vNxKFOlqf2iVUwL\/3C5hXVWvnUHAseVlDhq5xMM6qgEwCGxcuTZVlCWGn7yTwHdy9eXQKk3RqLaftveVED\/CCqYOW5lRZojSG3yw3TND\/ahzn+YpsGTKgPSsAnXa47uoNrspF\/frM12vBZNhZDltD5sRUMeGRKrhK+diC39gic2GoZRK2hwr7JkT74znPa7JqSzhWJohN6hKX+z5UOEIRQqFUGeO\/r9R5mc5Gsx80ViMUXpXfFTRq\/EHZpV66p1ieUeWSMZfZAclyDfP6dpSJtkXjrg1brJNp\/mFpebs1vUtxdp6fRxxGDirhw\/SgHEGNXFt+VjdhChtBka1LqSkKdGxV6KvFM6MT1LVhDe0RGqqs6H6XzhZl4lctHoFokTalR6v3vEpFeQSge2Nu74M5q\/DvJSmmfVUDUZEKfmj+IFCaJECf3TS+PmhtOTNOHuF7yPVBsPVJg3ONgqoq+M5K3cjEUyt\/Q7FUGaxErUxZlDs\/747IuCP+8CuNwAfeiD+3Svfz5swXZRgLQRiSRtCdkDSmjNM\/P1zMJo4gEJjPkCvZOcFJmFJ5kgfudKyYqQ3CKTFsx2Hum2neu1UYZjGs1mdE4Vy5C+veXPZNr0wKH6\/HerA1lZBFnZQTz+H+0oey5n0xWJta\/IDqUtvhdVpindNimeTlo0+Z\/gc0jiZyt1cvEQ2PSs2aQdoeu+Z+83r3acPRVEWpAd4YQuBHjQ\/NKh8OHp1uI+wxWl588r4fsJs+cqmyL5ekXBDpZV0XJA4yNS5ZmDYXJrImLltlfQj8n5Bw7FxyqeKo8dLTcFCUCiZhJ+QQvLpgtF\/hZpDGrMi9BFuiHGLvkfbt2WuX56uP47keTaZCFb\/TKXtarPzQTE2JTVSXiaTe\/I0HxAS3kPnw3GM8wg1bl1w3eFmhkmU60eRoNkYKEq00I9yzDv8scM1xV8dUPFWR4KmOU3FfBQi3R+uIHu7telbBQoxBXF1Cw20VwvYZfQVkEgvIax+dGpQQH2BZiqbhehk3Td+AvuoSVppUsvhfWfpG+DR4TNpdBtbHBkzKi+TbV0hVmGfumIXaXUC+7ujo43E8tFaEozAzQNovLN2r0Er6dUe1NW2t2DFQywHtOA96Dnd1K5ks6JRLD8QACZaSDnzgoAwPwmkzz5FoIwEI\/k++y9imK2eygs2W6rYZ7dFRy\/VuJbbiWDXbVuA4LCqzfUgn8GDQpX7orFh5ZAp5AVJp5PLlIOFTlZropjgEKnXCz99V5u0GYK8V7qt+NnN0mnpGChMPzNQAoA1AngWP\/f3CVDjF9QtMe2i2EAyq1c5\/r48rbJ0Tfkp98dYEpEdkmIB7Q+2rwOERIQxYpost5l1DC9VI7eLVxjgGeKkq6l0BHIABsJHkMiaprNDZ9oIAExX\/PMxbNz07lQluz0yiSIov+9SwhhTFRF4ycvtBdtKbsZMni+VSB\/tbEu6RajxG00s8JoOyg6KYsS4vn8j61YZnlOg7C5f7W5hhXUZov4mPTaAuC0wdQJijLdcdI9I22VjEApKzW06ZgS2kC\/Q9LaHjXcdDpemKDR4tnriQj7RbH3Ozq46pV6ibywawGYTfrntKSXnz424Rp7AR6YrnM6ELrT8EEIuOHe3CJ7r+niQ+YMs+BGp4O2jwLv56XUoyaUDFUIXZpAQB0p3JBE+1P5awWDKODrXwMCd95LV2tHPBGkPISpa9hb\/UlC3MMMiXiUUvAuoiPEIHK0sgALWy+JYz0wTAQoJ2Lz3ic\/UPAxrQneRdYqRJukOM5GcOrgDTlvXL6PQvq0ojFsy86sstedlW6GH8F7Eo7iKKY8t0c6e2\/srqSArpm0kA27XFQvww97Ubk8TV2hHP9nX78wqWJKDzEw6S18uyUJl9ZHcCirxV1tTX5+2pMxDaqNJPPkcAzmQpbUEeDmDVsMYLlMHycth06ak3p8xRpl1pPCJdSoJokuMmB093LI33TCPvpeuV6eoePF8qJq\/kaGFgIdUqJAk01iWX3w\/xSQEDrOuH9C7ooISy7\/6XXo4ZyUorUi08dOPflcbcsTpHyUn9RPleAUDJflNAD7urOFbJExDnX83GxCgSd02CcklVbKCa+VayIUyamrnCG16zKkAMj9AAREYENSutaPmR7WUgX3JYugwSTEsgWzqyChivF55EGOOWG\/vcafntZT\/uuK8laUZwtD9NFv50I8+pmWebX14L+u32cy+pWt21TL8uqInabYmpMKYVoQ3HmMHdW+jaJvk2uJmk01L4ZVig3mzojrNEH8msPQ426+ZQeV5NR\/qyKWJufJtL7OH8h2IbumuG8T1T2de9rrj4PnP5PhymXAbRPfm3TbyrDyYEwRx67ZUdPDkCOTOFgsnCfix6U2s7I+lrXcAkHkawga32UPG5Y2e9KzvtvIbIqXL7UfsDsVQq43fADzak2dsLiXpXcp6os+Vs7xD6Rr\/u\/Jiu96WyCzH8fddYL8JkIh+vVAXcHNL0czkFzYTdb63ycKJ0NiBrlNFBG5rJQssHGj7KgNQgNh2JiN34OQMK6NdcIDrJ0u1QYybXEDnqcr74tRNER2MduQe9Gc1CtqhOmkxl6eQaEvZCCxxNJV6xdkU55IwWS+cXPJyiMuLGH1M2N7vFBOswnmL0hZS0rVuQrEruxt0ehU8Qfjv72WMYCn+emMYpES+jQok8LUH\/hQBk2JKuScvJ0FPjNFOqh12BqNwxRZ65LBkDAIUiSaych2eXkxjaneaUOf1+0WrIUMVnYIltIqgmhwZFeOTqIxoktPytCXD+LMp4dzaFICK1kbmD3YFHTtET9kTVRHtSYImY0T+V8yDb38OAGlZzzweM6xFTjAPqWDZdiXbtAU\/f5l6h+OwLuwkFWxZYkFmlOOjJkguXlmmLZ6qfATr6YYfurS9\/JbaYiQ9xjkjc6Ng6W\/qdw7JuFFw2T3v0kImZy\/RVOuvgxjZIGlP2mbt34V\/Fp2p2wyu0Mer9WKqapFjRbRvNhPi7SAXHw6MuthxuCmZ9GZXuZ3plFzDtnzHsT0KIk9mdbv+VN0+slQKjx3FwLN3PZEHfo5BYfzQfc0tSLopHSMqXcnjfHYt5lV4e0SriMeX602FmfpV+OPG9uBGb9Q2Vrvk\/EXjK7iJVbfhHqOO8OoaL0STLBgUFL0o2rDOCddbFEDEEFzgSre+5ZD632T\/TzVsjFgKv2r4J7yNiFVl\/Law6sCmWBw50A6gn22G\/HJHAArYsjwP\/gSWWMV1dzYWE1w8HCr2mP8q7KMJGP7vwSXMP501lYjiaeI+ZXPLXHUd41XqlErqcO9aC2QUBFI4uNoJIzoz8nbZU5qyl1F+npkWNcWe68FH5xqpjnSmUUvvv0kwp6Hi4MR0X7vSn38EsvmxhUnM1Zvv66i1mP+UUXbRYFqmZWdBmZoida2IMtCP4F0e\/aJvsZ022h+8q6Ua3MzEK7glgm6Js69sCB1\/L0\/0TuXa5DT7fbvPMzMy0FjgD5UIz5dj39v6\/0XAxbDsNyqVB21sYHJx\/ppa3EjpY3mpgfV3juEYtABkwcgZM7fIpTPyIJit1stOc+qRiDmPW7jpuy4V+wCMCC9Sz4V7P3BQuHFqk0v5l22yZWsLe4lwhOVYVwiVB9ZOBq8aT8nG8\/j+tnbyuOUQzNsX","iv":"dcaf142e0eb9ed5bf51655f59cf420a8","s":"9fc3978445285372"}