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Multichannel

Dealing with the mystery of ecommerce attribution

October 20, 2014

Leading Hotels of the World's simplified site Leading Hotels of the World's simplified site

 

By Joe McCarthy

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. The Macallan hosts exclusive residency at Rosewood Baha Mar
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom
Versace announces exit of Dario Vitale as creative director