Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"333d1176e08c82bb879ff757c8c3be58","s":"55c47be36fabe80f"}