Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"15c511b4d4f91ca46ed3e0321c16f4bf","s":"4e9cd503d087fad3"}