Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"5529d232e5093468366c1699829fd17c","s":"ee703bca23741b96"}