Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"ff72416006c21bfd9c45202700bdb489","s":"2f2de7dc1fcb5b64"}