Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
{"ct":"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","iv":"1799b4bf66660e2503fd7a81af4201bb","s":"806f48a69d68bb62"}