Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"be6785fdb521293b8da51ac9c7e0e468","s":"342eb1abda2fed4c"}