Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"4bc7af364cff674f9e31b4af69e08bb2","s":"6e61d1f62b276d8b"}