Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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UhvgleOM2kggb3\/PwQ\/ltKDpqLKB5YJqENFKGpfFH9XDVXMzYxs9hHfZHH4QJM4dRLOkCuytewOQVUM+qJ4VvlB4ukZWDgNobQZrMVoLVhLeDMu\/szY7NLxfplq\/vVqxDOCdtbDViNYLA3HX6EgHg1zDGVxWe8YXquoGrh36DTfkaxUWFHLap2DzGHjA2B3vk8xIPE+hp8s2kJP5rt4fLu5ai6IS9L\/+4o863P3i40NhOxDJYkp2Tg1csidoMqHwDfrbLMjSPBkUObY8ki0\/CxoVfMrxbUzqQzklJmpwRp4AKXHMPwepxkBlZPvxoRG+nguJPo8IMJQ6hsTqvGEax8pBlkd4tXFmf+9OylgXNBMBHpnZk3+OpHeGDy1OTc1vYJJ+gTbOJWU2ZXX29bKPnx\/Qd47p89ytWLhElTSO5cwo5AuVHXA\/FJF4bj1Oq2CCp71JLcVcR2oQGQ7APMgkyiI5+Ks\/ZqpGTdjzFA1wqOvf2kc+xs60NKo6SxqF6tBVQYUkWqFBkeO3QBkzsLCJlkerNkq2zyeyZLGfspsfgEXflekRTPEHyRgtwC71WAdwnDUv6hSTeRtyUTIqrvD3LHoaZZ5F5BN\/EDmPgmmna81ZmOmgcbTIgKS9Xl9OS+3QbbIaAQCjssCq0v3o27IcgI6s5LTGxSRC62aqw5CZDR6\/NCUW1zZnQ56tyfDMzDAv\/JR8ZfxHtSTCbOMSYqRE3JVMqJN8Yr1zQCCsXEkdfmDmjR9oqp5ZaHBG0kSWRBlCIN4cF7mx02BEjiCm2lsDkbJmqMISGjxT04WWvbEoUBXk5hGTEQiQH491J30EDZm2qiT4LBZpeVEyVdbGS5OkCL\/li8pNqAeDTyXEib8KA3sjT1upNreiuqxCP3is11ukLfwwp4bg8JyvA4QuAj5EtDTCRSqlHiPsqI8dD\/uTdjwYmQlhew8kVEzvmyHgu\/i\/FtLGXfFOoiEtgj0h\/kmMLssNjwuKdXDAt9dC4oZA\/+zpzYaWG27I+UVg65Nz0fAKtu3ic149jJ6wbBPq2gh8D0T9C2B24nAPNFYsjN2WDvWqaGHuOyVzZClWJXfHAkW0IdZ1XWnrTw4cqgnj\/\/GxkkBrd2haIDTFXCp6D9G7p163gFntR5zwrklDlZbHK6bbgI9TP4KcQd1cXTpQ39wQLTtxuqSZmOH9GjxgloOG\/BckrjLP52SbmJW2zJyDnwRvCMedu3YcUcbNF6nUxDcpFOQldQG5posvE0J7j7t6ik682WSWYt0xa3J8uPNQGyCOZcco+haXomW1GXwhI57M40eAmm+AuKIcGnnoREWb02NCG\/Bc4nRrGTP01pCMBOIQwLDCMWn3unjbvnRL6XCpVDjzLeC1Ghfm2HmrH2yeVi7EkjvSaH\/0ghkCek\/CvbI7NYvYL2E\/cx7mq8VtFHyz7E\/OSL5ROkBaCM86UZvZe1ehfKkalf1qGtjjeLD8v6828kZOEguGdlZWVEc2gCpl6XPpsu4Wn0b\/a24nTySq+f5Ekt1+Uh7YAxbm\/wUoXR9tJaDHmBu7TvuiT0bK7UIpLK7GEwqKOUWn4Ju7ByZEtnc\/v0rw2s0xzoOb\/epWDlfdrbBV1g\/Xd2J7s0rorH085rspvxR9GHdjnD791ntNHwFotQOOtB7G9kCAvzZTFMbFyvvhGJDghi7xEBN4XUhJU9arzBxQKpKc3jjV\/WouUPRJYyK4Akqy8KR\/U45qZJwXqpUfNr7NTuXtGgAHT18SJ3GxsHOZRjsi\/Nle2SR\/8Mb2QMF9TgeUGOExnv0K\/aWlj1Aj1cQ+TQU4Z9vVdwsRBIUF5t\/NmgZkRFHnR\/eDiARHIWioJqAwV+snROMwYIyRKxEDqN6gBF1\/ESxi5BrhsvLz3PsPsYCCmiE2lz5ICT8Ctr8dQxCK7QZYkoH4ZwMEjo7X2mAD8GNUjevIDMxh\/rh0DeF1epYA7P1VrwX5slyFq9M28MpX\/GSxCKnRT5AwRX9RVBFxzfUwENvbCmH1MIf6QfzjiSLlzDVwl8is2K43nUuFyoMeYmQqsz9zZ59i15Hz3CPjf0IhWcbwbG9SkS19OHlD8H+yvPoaYfruJfHNJIYRV17Ptwnp6DSdG3p6BPLkWXVKY0QGGxGGjBvLmnMY3OhxvxKgj5QCuj8g6E0\/o+2rz1wPjVEzWHKSKHGA\/q0Rqo48G2Cmgkw+hHud8vUBoZcBwPmrM7SJOnyiYXSsvnPsK01NtLRSuVnowfP6PxqYRbUeUcNy\/dBY80XmUIMCCqKaUs\/7j2BFbBm2UjaKoD9v+GpN4ruTZ0NzxuwmrkSJNB0TsY2ehGyTm0F+9CzyThG6ogsz79zu4fsbrTNqdouL5gyUBWjmT+yM23VXD3toofC5t8uPCrqhStuBvE8JrZrYuB7Q+nmC54huC1nhJqxOUtptjnuXs7bdBGKT7HISGTDh4EfXzGSlHDtu0QiJWv5plldBnRAV98WHlXtDO6\/85siY79r4RjFj6xFjqOW4OJHEoCEvzV8gV7U+sqypljbGHsZKRLzDDVXg6HBvd8OZ1ECFM6BwXCqc6aKRicgjWBiLzSQZFjv52\/O+EySmm6PHIcubseePyvQDnmz\/PpGna3yJnHbeR0F2eEuLLsKNR4jCrvD\/4HucjIm57GSBVYvSBAFi8VutmmJ3jUdkLCHhKikF+Kl1jEBxuY\/VHwfgHkEpHDAJQX8347n2kuxSBv+Sjy4QcD9ZI2twGPuwfMCZWwB0rJJ5PkWxL0bkvRH3k1lWMH29ODlrz0SwT8fB6g1lnOVBICj3qARQB1SshSAxWvqD1I2as1iNXRF9ofMizx6P3+bUq9UyXQpV2s6ufcytyfs3dlq8sTRrueSbn9BgUdLG7FskqWrvvTNSE1csDT39uXiL3FXDXxWxUJ5VHR3l0AqLaV\/PDZzkBxRGxvRVTl292g0Eno4P7n2HzdrP3\/Oee88AUFh99rquURiCpMkUzt+AzQ2SjK3Wd2irPSPcgMov1USU63xk8qflKgQLkNK\/6VKOjX3Z1ij7TUEjBIn56\/i7Lvh\/B0aVmv5MpyJkXnFoZSq5c1XDHDbYzWsUK3DA3gvBy1EdbncppHU49POs6TWe6QQJ4pND\/6HNZJuKulLRiOvkTGsq0VLE3I3kV8nJj6ocirniRKelz+yjOlTWLOdunjFZsWq1lPzGi0xdRUsAFpVRuv0MCj3\/+7rWiudYZCQzrA+oypJAEt+Q+RljGXLJiGVrqnyVzcdEqh8NxAnqvwRMDxockuxrm+o+kGbaOf+SgCer3rdmXlfXVkKwRm0lNftBQejsXucWCdLu1HR\/Qbmuzqz7jTYTeWt2KqbbSShLY57fqskyulwcmLUdzLDgzyq26DqaJt8E5xJPmftBL8NqeBELo7OxB3Yl2qZyQCgxi2ClmHdzmoT0bHterwqFtAezjHnNFZGTfB0AZbCByGaiOQhNYIauHONRdU4nj2bGT5xjfKv45JJQOrHHch1NYz6ly85t6w9KIdv39LMz6Z\/M27915IklAlGBTDmK6ohS1c7xhWwopikC5sF4qmPTtb7D9u+Rf\/OoYqsyU7JnX9tXYZvptrXStF8xEA\/wMduMbFn5ddTOPfscMaP\/aoZNmC+NWwUlgZwsNEUSw59XyxPoTBqkHuoHAVExNP\/1oUiaI8VpjdiXn8g7QBzunfkAAR6DxVokqMpDnFebOA0y8gOTnSDuK3nGvbkvtkG+LRLhued+e6Jck7+OwzHiIePhFRO\/kfndtyM1pRiVqZ0+2XsftQy\/PjaSmnMpTwRyyrX\/is4X8i3crnwpR9bmp94ohVX9VpDM9WvQQMP7FmWEc7TYzir1a2G7nmsAwHLbSO1Btelfg87dP+COZalDLcz1DSlakvE9tzOOOHP5DXrW\/Ch4qtoWgpJTTZ6jSVwpue\/Qb1FUOQG+iiyACuTuaO0+uvOfLyTNwfdBAkRIFcuEHLthsypFLWPRFOfdwrZ623BQS9VYyMgOOYH9j\/iANhmEUi2KsyKwuC9UTwjQt\/LLj1Ez3qVj4B+x00UxXLhv95JsTg","iv":"15b56c09a501600a952e23eb00751f4e","s":"cc0f4bcb5d907aa5"}