Multichannel
November 26, 2012
By Erin Shea
Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.
{"ct":"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","iv":"85d35a015d9f228734d9e2115b530be0","s":"207bc6323dce0608"}
Share your thoughts. Click here