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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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