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Multichannel

Digital enhances beauty product experience remotely and in-store

January 3, 2014

 

By Jen King

Luxury marketers who focus on beauty product lines have taken notice of how affluent consumers prefer to shop via mobile by continuing to incorporate digital touch points into campaigns and through in-store interactions.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Monogram partners with chef, television personality Maneet Chauhan
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
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Monogram partners with chef, television personality Maneet Chauhan
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