Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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QdeYmIlC2J0IwT940X7vBpYRwpUpSRn8bKYcbnyhO615jhI\/EoxG7l3dSZoJjUeJhEb5b+y3237wdZAYPnXKTvFeh8VGmj2YhlhMzO1HLrihIuEZEemYfLJ4a5iZGCgBwy5B2Ea10pntLQRHWxIB9\/G25tlgyMGaTotdQ\/hHBpPIJVJgNclEbvnRwN\/vrzGxO\/B2rZjhPHfg7G1FGaeJ\/ICndsVbHkn1g1hRxF2ts6TQPo8vANVw73PH6GTAc418dbElEJDn7V0RKAy4D1eex5xI72fBOaHH447sBQ+5YXFgDnbm54UnhSsklcQ0C32yeSFSuDqJOt7QI7NIvS+21QQimQRzeYw6AJDHhVmFOv6+nn1pJ2WhLv7SdtmJR65279u+2uTdpjpqkFPxgWZ+agjyBoDMxrUPN1Q6E4DTaIwokB1tFDg4Y8LZHew2tuLSlTTuKaeITcDuYHf0T\/LDSjnM9ANOq38J6RCsnPHMndjGef649c\/pfCdx+i8eSTcx5JY9n4zMzlcN3eC6f2xiwYB1qA\/cuOpiR1DjvSXfMmw824W3TgK0yQ+\/KXcsaiQIfUc5mbOEbgqE2DYHFpJ0k0hqh54RrqJ7XovSei4plmCp6G5VX8rXmEpKBxaA\/XBmgbld30Z+0XFfHOChzgsTEHuM38uRoKi0VzvDtc6ByPvHNpts+\/u4lJOal8zQPOpF+mxhry\/Tl5RIMRjOcUkXPZPPuSPnJxdQFaw37uYqM5AudbpsU00UNEGT9bClzn9DRXNJw678r8bFpYKU+lJHL+z0oz6oiGz0JIM\/57jwaenbI24RYJz8Ska\/LQvMRyaJ1qG7KVFSABU8PdTnEd3m8sIG0A6Fzp09\/Ewf5B7mGgNPUCgMBTD86TexC85HOc9WBkl8\/BNpiMa\/Pcg0XwQ4ByGZgKlFrpbs+8hnnAYiMRg0em6sL1X0t2JT\/i0zoUYYDaaylGacYLalSl9QmAsFFp1jfTqLpyuu+0bVuOLw36Uj6tLz7jYqhDqu39jHFuVqxXZN2O1yTYz1TdhXLIQkvcQ5tm7SWipM2n6zoFB94D97fVh69Enm4iIys8wtULov3iFY+mTGZerGNJYlTsqiBQGh6ulKo6xt+XyIxUI5XJ6dE+n9CJMHbCu\/t88SdYi416zwyzoBv2QvF1CiiEMQpQ3ESQmQtbsSB7wvY3eOyXwXCyrHpXv47Sp2y8cvVl27ZUy55I3oSU8t48mer6sxIYcGH6AWmacCFNnjbvHU+p5E95HUHAPN+16ZgAlk7H9RecZwzavaw4lnM8OuJTJaw9rpuUI\/neurAtiz2MBqoi3RVNk8ZtwRcTniAMKr7GBtJyGa9FvKda1aLazbU8y1ZnIl894DIyc56sni7WeZAdIJ4FNchu4e6gcfe4gM66tSKidCnFAjWcSfC4zni8VD6CQA91tm\/+rAtkhLa8kdsiVQVRtlcuwF8mxMvQFlR\/KHG6JZswNS6GouLXfD5vN7YP3k0lnojxB3G5BBdSdd07vVN8+cY1FoWpmpKUQJhhF60HfSMvjHM2vJ8mGBsFwQ1jqjwDcQ6CJuKjJXUa7rg8QXth2Mqfj6ffDgMIptYM6lJrcmG\/XVaA1TL7bU5w9Jt9CQ+EsLQVF6xFkHWJpykJS4p0uNzsFawFSxsZq5BMOKSIB\/qGE3bBBkK6X6MKBpfsF\/8mp\/HfEf0ZqoOF6PItJqX\/dXQqbbpcSxxL4cqNnGHsAzr3HpcHnGqXFh\/Pyb7bgWiagdGLWPwuTY4\/PzH3iyNuXtT4Db39cFNVVZn+WXzadvS1fdIpPtuatdwHbFpY9UMh2FGn3exEqxIi5gDysnuAenFXDRsVVsm8u0oOyg\/32c96BuGzTvjAwkXLqIPxlQtLp\/3cg3234PVUT7ApVNC\/WO0z1Js19pksQmz2AtoMgQWYPhLVYDYZ2Qd5AdtWl5GGGlKGopCFB4Mft\/1LGLPJmfwC96nx+Xe1xh\/6XFp19vE1WgQgmt1lIkjJiEH3PD0cMxW1kKHKZgaA2GBlrHdWY3Ca74pKDhWNzVn4dGorarXEtHt+LSQ7p4FAElGrXFb4muK0Jcdd7AihcIEXvJ8ngVv3y6k\/Wlr8fLDKLZRRVrwrmdkQyXKfOAuNx4C+BiY\/tfSqdBAO9zf5JGyXoHd\/c\/FWN8i5Oq\/bpuLl\/wCQNIJ\/DxH3SVhZkLufbWPhqLEs1lwQjej+XCUhyNebkDhviDLAtjfC14hwI6J6ublEkEuRoifnXLbzrNLOFfwm\/G70wIJsMUYIK6eo2d0PvxI8zB2jsQ7QlACo0gAMmgIzOO2JhQoDtCQuVWSEeDcTT7\/N2XsUTx1LIQkLyUb55eb9oshaEytHf4q1aOmaGURkHSyI+TUY+\/SzNY55lm5wwbTwoYAqw3zIJGMb3oKtL0wJs1lvZ7Xyr+OAm32cEC85fY936WWHuPkTKWFrEWk8M\/\/Buf8kYja4ed06ehj2Lhn15A2KRlJ7sOgjkqUsIb\/wRfgfF6XT6+XjF0mAbk8m4JDAYRStgmR5kHLPvgqY+SSwqW8LBhA0GI3VGxX+WkaZ3Vcp3IOdcELarkrTx2AfQvDhrHpWVIBbg7CKx9bt3VWyEi3Yfh2S9\/ZmZMX8Ia7zSXX+Kv918FeZtamzEa08TGP1SCDeIk6bJQOJYvfjuQapLlQlXiLjYMjQyW6DTxCXyBuu93AlMszk5VvZQ1dP\/6JhPW5P3lWnVSTZrbXELWtU2v2XZxSuZhQz\/XZmUMD3lbcI\/Wefw4MmDOw+4NrXCxpJDubkw3IKiNPgYNwYy2zc5meV5K+Snb+J91+y676L78lzPXvCPu+R5BJfRXiCdZfNHKhdolgKnAghPqx16uZedX6Os97kwOrwtQOtY9MV3qm\/UbHCIBlXW1k7b\/7j4kUB+S3Q7NPIM\/L14hORIni79HG2OHLvlY2p40KHEEuz6NRb2a4\/NxnaD+64QjOpEZSFD+9kVpOyo1jt1F+Y46D3rjfK7B+8NKQuBtbiHbSYyFPLPnLTppQaxRGVeOsU4ecJ1s6\/RD2RQYMha+j7rRS6bZUNQYSei7f216xRmFY6NON2CO93PbNDYcQp9saxkIuu3hRf7ElJdY6RQ0Xi4seUIMrBDxScuhKNheDRYpa33VC2KSZsE7Pa4pFEzvU6BE3Zl6aNOgPqzNZhAbgcBy6NRXrm8XN+NdzmmLWPppKLBLDxSsy0teXDSXKiI0hLGaQsqAe3NEEtSBS2a1NjMkZkBqhgwJH339ElMHrGDeyHa5P+fvVpmM4uGR0gIwvqqxnrylnVMZ00fi9lN5xezTNZAuytgmseUkvAmVgUW7KjsdOgStjAJScCb5mBuspBJzFSGuHr0sreUtJUUGIs183X3UJ8hYbaZAqXxGYQi8Gi5Hx5o95PN8x51l1W8vGaCMoP2UVV4OHAn9KI2tFLaF4SnbQB8APZy8WvzcKPsM4rSPAdBzdcEFT638fbtZGWFux6uOG+QKNtcWZgaQjxHaSSRaKgmP63rC7X6FMDLe5fvNKXpHvUICjvjGq9qByZV2nJDkg6M4v6WUIIutn+SQxoOuaWMqxjhG+18t3iKbPaZzE+SQJIw4JIaadE8WtTNwR5w7632tbsyOMUq3kf15YOh+oMWn3dRwXB2Cn2fQUaaEupeCFvhENuGB3qbmR4+dSLtogfIL+MZQFb4t1Tm+m7S3kF2tRCifNm\/qYn5GJO7R\/QwcF45a0MS7RtlSM++QZuRj9OiC5vRFKqtzG9PWtW928PxdcHSnNuWuKBlbOccRF2Qg\/3dp8UiRb2unKySjmrI7kYtn77FP35nogg4srtnE4kQapDjXKb3PKTiMIoL7qm+JugS2\/\/scvnuMuWLOsqGn8kHDC0j5rTKD5BixHWZMguWyasvJO\/\/9H2ghlUzJJ5AJlGiBYyXSmTu1T5hEt3su\/865s2VXZzG1cX303V7ysgf3zxCG9zVFF1qdVjVwhO4OdbRTJn6BSvZuXzpZysRFME0DTOhGOanUREsOpAgDx4zcjDPtwwYFHXscYC3DAKpcf9lNPZHye50f+R288pRrkqIqDq+ZyYZERGmYD143PoZeB\/1bvhk7FCOFt0TZvLS67StDiONySPiALdNud1kqUPl2Q2fukbBcZJXEWYJPAf2u4hH2EWV++KE9eZNYA5jquvKB4+3K5oQXZ5zXcTTc8o1o3TB8B4IB+Pav7Gz1N3r0BGoPAH\/IMCMH+rp+PkBaMOLWzBU2ZhrmAoCGcxCT1mj8+3q7A==","iv":"7d18d5290a1d3b3c81fb8b9fa27dd9e3","s":"fb8deb3032ef8df3"}
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