Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"008fe3ead9e66abcf6ba5a60830fdff8","s":"063c9852b6735a8e"}
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