Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"5da0a01c62192ccd391ca8cccb912d4c","s":"7b5ba312a2fbcb6b"}
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