Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"614b4f4e946d14d1340e41ab065bc158","s":"3ae2be10b2772e0a"}
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