Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"5d76719076e674d9aff48235f7e38338","s":"f6ce958ce0d8c733"}
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