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Travel and hospitality

Digital experiences define new holiday campaign from Swiss Air

December 12, 2023

Switzerland's national airline is launching "LXmas With You," a holiday initiative with a number of digital twists. Image credit: Swiss Air Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air

 

By Zach James

Swiss Air is ringing in the holidays with a marketing revamp.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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  3. Aman welcomes warmer weather with ecotourism boost
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. CFDA bans fur from New York Fashion Week
  6. Dior goes for gold with flashy J'adore campaign
  7. Versace announces exit of Dario Vitale as creative director
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Hyatt names global lead for luxury brands
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