Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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","iv":"d70c739f554f4875679daf84f5f24797","s":"707707cf454b1c9e"}
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