Travel and hospitality
December 12, 2023
Switzerland's national airline is launching “LXmas With You,” a holiday initiative with several digital twists. Image credit: Swiss Air
By Zach James
Swiss Air is ringing in the holidays with a marketing revamp.
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ELt3KvaNRrGqX25GNX+JzTIQTb+au5flY8\/VXoiEDyHAyUAPcXh47toeTZfhqxzXxDNSH1VNfwzsWK99XsrjQOcR9acvftG3vR3I9QswRsJJxXJ+Wy8jHuri8ZH54nc6u9Z5\/uHQXh6U0ICqGOUG4sAMqjRt5d4cdHC8nVvBMqrRZuBjt9leCYdpayO8Q9xGaTrsIPSQ2OXnagIzWHuRbYRusRS6IZQL9BEZu6iv1VSgkDI1KxC0t5FSeTUbbIFALlhARlj+RyZUkzA5O2WZhwonmfiWLnrNAcQah4yLESMsPHWpQjXwAeo87JAUJNkagyVk64ywVMPNfLAc8d13MqzJkhvUOJZzJJMz4+ADxvTUWDjFPprgZSdt9JkIs4JAYkOAzJmkDO8Ye5+obz891CIkn4lGaLeazaussd6AGKJQNOS2RVz5u5iIZ0RZ7hzM8h6Wwapgz19e6c7RpUIWWgEEksu6d3GdA4+uUSv1tnEf2kvSfCp5toPu8leW0U0tc2TvLLpxyCEHiUT8cDusz5EUvKqMv\/kxHM4Z5rf9V2rnrSE297jcWkL+8zMhWdEWZ\/anjWHRAJU3TnyHBP2vQcF2OpN3Ie2VY0NR\/pkyvjQNVV9htaSlPE8ENVI+5P6r02kYbrmOXDtkqX\/ri7L568FGgnQvPczid7eRmzKkN+GWHl1kWcWL7KHVNdeZlCvOkZBTNvy5lNPkvA1NOvkaxZdDz8LKNRe\/KVsr8dimsLQ++qEW5kmJpWEgkaMjjp8bDMB3NqnAUeIcrRT+\/+UE\/+XJeiPMDfSqR0R7Lgw\/P5liYhKOmU+WZNg9U+1r1khZF8SfhTbSJzgDtGMptAV3aDRctdSnqyFtmZI\/IT49rYWZ\/HOF9qwiYkX1wP1sVwH1Vii0Wl45cndKIc22CAux+2qGF9GhCPJcoI+y4fsXj5YlBLpLZINttXYb9oX2gE2\/xAJi6qEHQrhWOivu5lZ0bEqXW\/ifvyXKKRsD0izOKWCCSpOKvcFDSoFrKyyMmBVrWZzcMgji7DXpyDevnQW55Iu6cTVE6OuEkVzk+Tl8yaAWhHr0wu1grWaAGfUQ6nW2vUHLCFzI8lZyBggmTFMHP57rGUaM8hPiPSzuDB56rOaBeB2fiJLYGmFJkGqeeEt\/m5hQ1dTjdw5n0Ks2auYeDYyHv13JW7WoRV0XwhT8i5uaVZIEoFJs1O4pYNEgGN1B71kA3i22RzbcK8xe7upl+jWHxtzgV9EPbXxc8e3+J4GwCjZMNyhwA\/H1olcaEFg4mFKViPuGN1NnjCGVuzGTIaJXzfkYreuHBw0FFPTkPKrSNRveQ9DDWwdDo+z7wt3WtfBoC\/3FT2zpG5Df82xLhsnefNNXzB9FU2juNlP5T7+HwWOG7KWQGh+fBWM+uKauHkNll9L09eYD9DrF6e8WbAXmNuOzbS0LWePdu6C0gZdjA2hsM6TdeGCxDauENTxki5+Eqz+Za8bsTr6VmONNDlH78qHJn02c3H+VkvJMuUPFFQLTAIYcEEVIKG4mXk0RlfDRCuS48IFv1AVoI5Woh+drL3E5TYilcXumknYV9GmC8AV+GSQ5WRoQNXoJ+FE4PJbESJbKbbDMWAdcyhxK9u+V\/jWOpdF7QzdnSQ8mz4kixdFOZqqOVOgizlRjtDFzpu+LY\/vxCIehmx1zRhqWvw2xntd2JTx3xRAJUI8OGqHpA\/m80RfcUAFAi3MmAZJ\/txMqEQvkads3vYaxUL+92eBk2NS21YsHT0VVjEESzBEvZ7dHDVCQiVbDoi\/+3DmZtL64LXdMr42+sVIB+12HCu4GYURojppQYqB6M\/9fJjORSl61rnlVO7FJEcV1w0+NcxfKI5HiFrvtTlnDA8KXn+MIo+80RMwS9sO0oGk\/lFXSnfkp+89cY9AwNeW2670xpsUSVAcnvPNI3vpyuB62fND8eVOItwgouAb3qBGPbtS8UYLd+wMnMHhGnARuzLJl+33jjbY3cWgXg0R8gPPnsbm2Yv5Ncx\/+MSRAT7MLmSw8N5m8gAm6d5\/bdkADdxjzYKzk5xpWGvcCsXBBAAWCPCRCSh0ZnVAk9SnEzzdjxAcsmEIworQ2DChWbEl2bqVtMxxEyJOXHLoLh+N9TtSyCMAfMW5mZwy4Mae8UNX5JkUHFFVaoLxTQjbkB2MlPLBQa1hBgLbsK\/sCEJSJMRNgZlYzZLxPZauHL03\/gY8VvJm0KJHxCQBiuU2ZESEYIVLEaakLWRuJdQkEZFzjyOztbDmsYJ4E\/D1JDQEoO0FMDhneveyqwxMC7wlYsDKXIai74TsHlLaOzCX9bw8BGuK6\/Tow11wHZF0Yid2s0uqlfN++XKa3VsBkvm9NFPiBbBiI6KF0Fifq\/NFy2ONZ3pWiySuOVjLO7FgAMp\/P9pWQampzH3xRTYz\/51BE1s3\/riJdmOPH8rpWb2ZYf2eD1liNUUnl\/OoNmc3lEMUjbc5g3IhwEMeiF85q6PLh6aZUbKAz9kO2Qw+u50z5gcrOH9JRMdKSc2quHfl2i0xUPsTcV1EJErN4VlgTUH89f0QO0RmO9l4NU62ImZ32CxWfUrHOqC\/BPfHN+D6u5aqXpNhtzLP12itR2\/4aHAJp9BIp0k+24ldBJbO9oiW+PsSiceE4U5MaAbapCVrhOCZoLPgVmqjXAFmTUK7tifNLpX45hOd9dGYKkbnz4QZed4Lto7Qbw7UooU+vXcIZOx7cfQIOw\/Ep\/16qnaZmu\/9DmsnYFzwwO1DZ+Z8zTMcyoThDAprnKzzgnoo8Q2rNEOoJSrhW0sWGM4a39qpA2vICQYhuA2WbRSmKYcuk5RTIIp\/D1QAF78IjcLZtho7r+nIKO8ku10E5jAlutCCYgynjKQGFyBEg+iYhCo7HF4H5gxS\/j0VOPyeuA1OrdnWTGRNZElKPFIV9AvPsCBBBagwluysDVoNX9Ytfx37zNZLIPxJ3ByminIYP1JhTbPhdQ2XzTofRLbKXaPMbXVYM0q5HRj30jdyt6n4CTiiqntA3ZO2FVt\/O14pVfxNOL+T4l4MfId3xf4dFrOZmnelMfCBSGKmX0o4gwT0A3PeNBXjtxc5N5ZSmWZj8JA\/cUp+K3A350wWNzvukpHdV9MS+oVUvu7gq6vF5\/G+9Wv1t9UlDcw+kbtIYog2FkTr\/8Cdkcn9IghAhUe+9gzgTSocLkO\/s4BUkuvF4hKuBOs4QYCM0UaVkBHhP5m7\/3MSEc3o07kAhJjkBSXVwHxXhi+OS9tKYMmKBUoiOIDZNq\/vUlBsuhhsridwzousn918D0vjblCV10xgWxs4Dusog9C0uiXAWzpbbqewdVqpUBulZdczZwtosDduh+lYX+9qF2Ti1si3gyPYu5vhovcz4yiXnnl4N\/W4xZ1fpo1wLJiiIHmRNcyn5MTNsWDZW+xfPKIgIXAlCM3wzrqoWtRti6DGu\/kp2XsV9pog0UDHl\/6SNdgvZmlTFDPblwJr3ZFQ13W7C71WMNe3O3wZ8SBy8BmIVkwGsDy6RT8Nk\/+vJlbJWw\/s92UXpO0xft34+Jz76yxjWztbqOJreYmZgc2\/zrOYhmah5pSE2oU3jYwgMp3eN8LfGThR4tqWOkSBv57TYuntp3db4n7I0GsDnCOVkO9qq0P50wiXvdbSZWo64yr2zHza0XGIQsEyid+GyNIM8655\/c7uCVBn+TDvi8fcxHKNbghkEqj0BTbpicTNhIptZ12d+p09Ts2LWNB12VStcOG3nES4B2PsfO1rewgfABxa5v30vo2VsWMVPP2ZgI8hpAEAkXqjWvb7gsqe1WTANRC40iai3Ph1XvM+I7fbk7\/tCU8B\/qlINdJfZhtuiFxCFnZoUHqT4+5qSAlOsrtmzp\/k7QwkzpVzwW0cqa2h8lpGaucwUCY8E9r4ey30+ATxzTScDv+LPWMCveKGk9UtxmnevKc100zVQn1L5U0pcEoKbh64p2a0wX+Mpp6OdinLY9MK\/pkbdLOFin+yFnEqruaF5kfew\/NTMe97076g+z6XaxkDQZMq2Beuhg5pn+25Aa5dVa1sIsepV6bcJnGR1cUZvhTc\/iU27yo45Hwgfmgz+y8FPRUkifaP9KTWrRAYSTEI9DBnPAff\/YCNMr2euEXTTTRQG1Z61k8\/waRRJo9L7X66H7og6HPhWmkKE2LRqV+berV8DPxHEAOTIX37u\/o4rhj3YKuAjF8cPNSLaWu+18VIO33FnuFN67uJMYe7ugRWWVGwnWTtgn3y9rGPNDA==","iv":"43f0913bcb228c2e5ccb040d39600427","s":"74b2769029d18da6"}
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