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May 31, 2025
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Multichannel

Dior revisits “Secret Garden” to assert brand codes

June 2, 2014

Dior's Secret Garden III Dior's Secret Garden III

 

By Jen King

For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts.

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  1. UBS, Dior announce joint ‘House of Craft’ exhibit
  2. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  3. Immersive tasting pop-up from Don Julio coming to NYC
  4. Rolex Testimonees take center stage at French Open
  5. Four Seasons Yachts previews Marina Day experiences
  6. Maserati revives racetrack driving experience
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
  8. Genesis launches ‘And Just Like That…’ content series
  9. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  10. Maria Grazia Chiuri leaves Dior
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