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Multichannel

Dior revisits “Secret Garden” to assert brand codes

June 2, 2014

Dior's Secret Garden III Dior's Secret Garden III

 

By Jen King

For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts.

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  1. Starboard announces first-time partnership with Princess Cruises
  2. Luxury Unfiltered: Is your brand still flying?
  3. Pomellato enlists new global brand ambassador
  4. Breitling unveils limited-edition chronograph with Super Bowl MVP Jalen Hurts
  5. Zegna Group secures $126M from Temasek as investment firm ups stake to 10pc
  6. European luxury brands face US import tariffs under new trade pact
  7. ‘The Macallan Boutique’ location now live at LAX
  8. Luxury Unfiltered: What luxury clients want but rarely say out loud
  9. Harrods challenges consumers with Legos
  10. Burberry, Donghua University trade lessons in craft
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Breitling unveils limited-edition chronograph with Super Bowl MVP Jalen Hurts
Pomellato enlists new global brand ambassador
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