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Dec. 18, 2025
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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Matches plots second act under new ownership
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dior, Rizzoli to release book on Lady Art project
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Follow @LuxuryDaily for the latest in luxury news

Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam