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March 4, 2026
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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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