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April 20, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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","iv":"c39b5845ba08d4fbdc9bd870114ea26a","s":"7edbabf7b8c6e4c6"}
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