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April 20, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
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v9WVqo9wWmIk0biGyRmH3pAd+Ufrc0xjxN8avOU5aDwyFYEGuknsDNan\/GfjIBx04OKwPfjA+RD+3pFMN8hfWeafVf1Uqu73MzNoUKY8h79MJFIFQjy1F2qZEKHnI513zSfDiiURvoEBl3qJ5v7V9gUuuvUtuUdjeF7VfpTEcYZB5helGtHbro9T0rU\/D\/tfYS2OmjH\/ItM55gJFwDn9z8y3V0MJDGzAgu8YCE3pPercYCE+46gQ\/DKT399RPdyZuh6bY6jU4HQqtm9nzpWRM7p9h\/KpO77NFavtZRzAvao3Xcsq8ItDapST0bGvGkusqNGu8fSAoMbbKEbV4vniFfgghOm1R7TM1On9dUZNzwUuYTEz3BQclZA7FBDnIPagNNs5RCjIRAmfCngnSfAa1SyCQXfJHt\/I4WBBhjPaU5ont9CCkrNcvklUumQs4I2szPbLC8GAG+qcrKA3JCxLmYWqPBSTLdh4wihH2dBytPBAa8WdbKwny9X8I9aIRmTT9SeziPv2QYDuw82ZeHYmOC+VXFKAUlIM3ekDAsMr7Zox3pk+iXl8hH4eRQwyJC0ZTFnVpSxrp3ByHR1zdbbncnKaHsy+YkP7Fdlvnx0WMwUQda4pz1PpsSeNl2xLgft0mbRIDI2FqBQfQoBWcbfjtr+M3Kquh1T+MjI0FW+krlFZSw8JntDESaindSBkbn9TQfKODW1nO3J\/oV\/NSbDfWG4I+9Im3\/1kk4cKXerPtzyYrZ5R7WTS7to\/3Pr5Lr1edURzWIqu\/XnRM1rexH\/Eqnui5841fyHyaNUabzGjQGiFDcenVNw9JraWxZbP2dIcXqf9dEJRiNMGHnYITXSWgdds3yIdB4XWdSv5OaObV0eYd2YNxmOlZKNVrJfwc\/AfnQdfQIoJxhj0PAqyxruP54ccdK3\/TRq\/4t7haqrDC33mpz60QDiX609Kja1e44X4YeUcZMAur668GXLpAPHwdyWUmbXAhOV3GJnleIDSDVqDJVdaYkdR4HeQ9nGQ+hCA\/hmkXmyiC7YZynxsRsf6sgAdYzao3moDu7FY9CPHRH4HzSLBCT2WdYU47IpMDApOQc4hCaV5fIZaZj7GmlyI0ryXnrq1aax1ufyRGFJiQrSu5aw2uxKFXpHE5h+8xHTbhR1YaZ231C8bd0To9YCFOns88jPOXwcB6Di567Nu16CCONEfIK\/DYJZvh7NlkC5zn4zEsRvAY01+Ofie3ov96TOxmXzWSTwTObWkFgrOvpjGxglvDLy5LWiK\/lcCQbHDAFTOrZtbqOLgzN\/M3i+un1\/ExpFWa0Ht4LMXTIBC4iVRFJtrw9uSHH4NGlzBtOvCa45oaXB3SxdVjJW4z+xTjQcy\/e\/3UDxXKCjP8mlqnhtFwRH+aNYQnRvfVk44aIZWCAceId6CWJMW9n3GCUohDzQZHEvGyN9t7TDzhiszjnrnVZkxw1HgQm9wKa2jh5xCcfB4+qQG7uS\/rcC\/SbNOgixOBj4IAUByywDr7BEeoBuGKTwHdCUH64hA+gKNSWo4XpXBBN1oouwSyXSg1kpHwfgfOI716jsAyRXqTjZRPmZBaTgAZTZXuXRzMfbIRDVnJ6tjQJeMv9SyYhGn8oS\/muSe4vvNqwXAslhNMvrTXQDBAAenwoid5twVNi4kFY6nIB+v7N\/z\/3+QrGL\/mxrzwroBzGyjUolEU9C+qwOgJVNQvkHmWsZCHmNN7ueMbCkyccrJAeIguApXhS6Zs0VuEwfry32wtOgv3dCoKsf5eFY+Sk\/cp1R07uSOKxfbsfQSn2LLU5rq7nhFWNTIUZcpHXlCgijLaTZNuQK7Fc39nky4xQcgEyFqfGeuINktgl4XZlgQ51GYI444YZ06AgRDgEDfsCFtKd2\/SmTOIbwLiN7WfJPJVExP8tr2n+ZOXk6OP6BfBzxSQm0w\/hQYxdqWY2+WR6nhLuMaMd+JjMQQEU\/VHuNyaqrDaX3SIGukNGux+Ge70Jsd\/LuKhBCpIb2UOxcASmejskJXVXN4\/\/mLNM0VqQfFvyFPM1QSk2uLuAJIBEefSS+WtmIQOSXwftJe9ZP8a7uHhgaiMtEorTOA6Ppo2xpGfIysGq53EuCYNJJdXebLs7zJ0H59sYzc8RRBnhyRQ+DoM9\/lLm2ruyqdAtfrJ1AdvubxJ+RMhqVSCuSL4hhIrkllY6zwPELOCLYPdX7vMH6mrpJIYHmMCqWXYaURw3IFMsZr9xHgP74mi43WPivKi5sZE\/1gEplE5iFcDghDEyI+hVNzchMoMA5+PwgNRfpjzyw36RsEw+Xqvj5QYRhkjvap+2YZ9HnDjBIPtIp8CkIuP\/KwxEZ1iVvpE\/z2V+tIKmAXtPD6FbW6eNW0TinwZsBLW+uDxCG7Ft0re94yzhzjVp3jqh4ynhKw2+Ld8AmtpJtgp\/OxnModr152Dne7hFDuqsrBob403dr6hu1WPcEwH4Fezb3Jsow\/PiYJhe4RJSHBsijaO1WDGFSmlQB5T7spoFaOaWMkDIbiy7o4hqjD9LVJvzQC+n0glJktB8bU65seCbt4N5KDoIQMBFJOC8Vn0N3S48qATEZy03dM4Vzod2MjjHIrQpp2x\/VqbEllBnBxUBXcXMNlDxdnATGlt3KlYeB4+j+QS5PRGOt9Hk58hJ0iHaoUlSWvO9QtUepfGLPSN2Y\/69qHG6DO5bGk4kLhuR+TOSxgRkec4o\/SLIZg6UI871Vu8JVd64kTOW+pf8+VWzVzD+4\/0ARLzYgmT3F\/AkcjdWEN\/l7J02mbH\/N4r\/ikj232qFswWIafAqXf9DAR\/hpoTxGyltaKlvDOI1MNueQu+ii7l2ZlxFdNuf03cBnIvs9uTJ6nXfHXxKnahV9ObxzJlMZ9Vp2jgU3ImF9hvZkiXTz57whTZjPqBDr2nzeaqgghnF79VoOBUsLzwHSX21qXYOHqM8ykamaI8b7aZtrg8FnhFVQlF0zX5m+0SumITm7ASvMoe\/M2XlAqFzSlhFaOBbkXr+Dq2cHAax5c6xhdFslWTNoRcpHEzOBbr8W1Q6CbDC5lf5QQ57Kqdlfngr9YVd9uSlVg178icswjOyde9VT5F2TMuYsQvGvRYAxBSIKaJmQZe9do\/yBEPB1Ub1Dv7D+whQGjh8zwQnl+DaGN\/IyJ5KlyTiwLubqWtdShI9V2lddDcGVnsybVk6Nbo\/Svg2g+525J1ZlLPj3lnfX70+6Je12yfepdezO8\/zCssXEsUxvyqWrLXATeJWOkCMuuvXmFj1Mtv6fyz8U5B38EkEe2skT4UEvWtJ4IHMypuoue5QBDv51plpz8NWDBtzhCyOomho5\/A1dkhlwytRUcbBs8nI1pZb40YvNBNB2nRhx1pd00sfsVug9bFHmK1PReCQmdCGx0ObT3C9Zn6NcHVb+CVAx0iYKWlgfY2YSD\/7\/Ur9z1LIJWJiTfCSmY\/Ooi6XKu\/OsZkulhqbe6baueLuIE9VsPTtMlFHz9popP9h0w2Vm7e4B4txU0aajr4fTqEoTk871JQxTETlC72w5XqddLXGNHhCC\/H+uM7XzhOo2ykswgv7K7qwB189ojpuMzjAt6h15t7vjCGFbWyOzQ826WfQUPX4eynh73G+D4BItyxPEendzKiF7OeQX\/q1OO4LIv7uBd43neifjL2tbdJN9qY1EwP9nDF0Jg12e+RGxpKJJVi4iixGZ6dZceO+Q2JupbKXhqr\/\/BPA+f+A9IP+Lgpjkce5jCKPmw+qbXaV5hIXMQ83bHv1FbiJ9sn0pIhs326wazzbR+tgRoK9wQ33RjytiNQR3juYSaflmNrAVM9sYc2rTVTKMIC2ubctCXStlOEEOnz1cXn1hTcOIU7HQoT5yYhSSX\/kztIfWfQlTHlDhx21wDKy9cxBrPMkBmtZv4uoiJl9JPQ2BkJr\/Wcha5b+PS\/c4HE4TV+142ewVhJcIm3\/Uu\/Ou45kyZojfQDIeQDRlgtRxoFFcYDSKnvRKQ6NQ\/LcYXusBZew+swNjUdcUXZpoDWg52XDEEqGweNPftU1N4Sq2QiA2AB37TzgDTxwQigCMES3wRAbW60RbSM7ldYRatpDhtH9sDX3Z739u3YM876+X6Vmsclwt6M9P2c4oTSCTni9F4FgdIISmYpi6qrsKQcYBn++XXIKjinws2J0KimOtTY1T46tIxKif\/GU\/J4jZmHjtZVZLEVv5LrMO7uwKES1PjyHjKeXvyUY3FdH3jN14rkcTcnei3f+w4A1nXFDfCqCAaJRV7HYMJpNAZVwhAHW5CyYNCIMvS4wVm0Pm7+9ZUsm35YmxisCj\/8+zGjgoAJg+xcfUJHecWY34rW1EJMfSCQsrjc4dgBzMtYlg24aMqncY27l4S7J3AMVUNvgWL6QIJFPxBVhIhq4hfZpOIWvw9++llxOLGnWKgQSVZY1ddtZoDaVzgI5sIyZEdW8eoo7T3JHam6DdO44PewtJa3WBPCvtKuRvow5gScSLlFBwTT9X3uLjBcTig1EEFluNlS5JpvZjrtZh2zL7uVo8C2CzSyfgYl+dAssvlajSuhpLgurtsEl7TsSPDWdyDuJ1mXhS6wmEQg6jSgHOeOnV6ySFvi9WUB6\/Bov5p1u0g1gvCxJwK7wBhQ4b2ulvrZP9N+rYObdyEy4xKyJEKvXeb02biqQGqjXdd\/d+m5TZ1wmQTo1xvUZoOtYZFY0d2FB7qjqssQuzdFfzvPIzSrreST6dOrJrVzMZ7QAzWBwnWP1LUEWDKdVvV2TOsHpy872hd1mvPnuSSoeBJ0w1hHoC1r7qnW04we8Hea3vmFGj05eM6SiF+tUTJH1vqZ6\/s6TEa1x223824onUBk4Wkxzb73Bd9WDmmDmw8Lqi4vcoP4EqSNNMYZsoDsn1pzs8UuUo13zyeEBOFZwkw4gy0LnXdhx0dut1yvKDOcW8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